Newswise — (September 10, 2012; Toronto) The Princess Margaret Hospital Foundation is pleased to announce a national partnership with Reebok Canada and Road Hockey to Conquer Cancer as the event expands to new markets across the country. In its inaugural year, Road Hockey to Conquer Cancer raised $2.5 million for critical cancer research and Personalized Cancer Medicine at the Princess Margaret Cancer Centre and the Canadian Cancer Society.
In 2012, Road Hockey to Conquer Cancer will be held in Vancouver and Edmonton, in addition to Toronto. Reebok believes they can enrich people’s lives through fitness and sport, and this partnership is a commitment to raise funds for cancer research, as well as an opportunity to engage with Reebok employees, partners, and consumers in activities that promote health, well-being, and fitness. Reebok staff from across the country will be participating in Road Hockey to Conquer Cancer.
“Reebok is focused on the power of fitness to positively transform – to transform people, to transform their lives and to help transform the world around them,” said Michael Rossi, VP Reebok brand. “Passion lies at the heart of the Reebok brand, and passion is what drives our employees to come together for one common goal around this event – to conquer cancer in our lifetime.”
“As a founding partner, Reebok continues to be a passionate supporter of Road Hockey to Conquer Cancer and The Princess Margaret,” said Shawn Burt, Chief Hockey Officer at the Princess Margaret Cancer Foundation. “This partnership is a natural extension of our relationship with Reebok CCM Hockey and perfectly aligns the preeminent fitness and hockey brand with this world class event.”
With events in Edmonton on September 22nd, Toronto on September 29th and Vancouver on October 13th, thousands of committed and passionate hockey players across Canada will come together to raise millions of dollars for a cause that is close to their hearts. Dubbed the ‘Woodstock of Road Hockey,’ this event will feature live entertainment throughout the day and host a number of celebrities, including Georges Laraque, Mike Keenan, and Bryan Trottier. Thanks to the incredible support from the community, our sponsors and our doctors and researchers, we will be able to continue making inroads against this terrible disease. To learn more or donate, please visit www.teamuptoconquercancer.ca or call 1-877-541-I’M IN (4646).
About Road Hockey to Conquer CancerThe second annual Road Hockey to Conquer Cancer event will take place at Ontario Place in Toronto on September 29, 2012. In 2011, Road Hockey to Conquer Cancer hosted 1,575 players, 163 teams and raised $2.5 million for the Princess Margaret Cancer Centre and Canadian Cancer Society. Each team consists of 8 to 12 players committed to playing 5 road hockey games in one day. This dawn-to-dusk road hockey marathon helps raise millions to fund groundbreaking cancer research at The Princess Margaret and Canadian Cancer Society. Road Hockey to Conquer Cancer will also be held in Edmonton (September 22) and Vancouver (October 13) in 2012.
About The Princess Margaret Cancer Foundation The Princess Margaret Cancer Foundation at University Health Network raises funds for Personalized Cancer Medicine at the Princess Margaret Cancer Centre and its research arm, the Ontario Cancer Institute, which now includes The Campbell Family Cancer Research Institute. More information about The Foundation can be found at www.pmhf.ca
About the Canadian Cancer Society The Canadian Cancer Society fights cancer by doing everything possible to prevent cancer, save lives and support people living with cancer. Go to www.fightback.ca to find out how you can help. To learn more about cancer, visit www.cancer.ca or call the toll-free bilingual Cancer Information Service at 1-888-939-3333.
About ReebokReebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the Adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com
RSS