Newswise — Last year near the 9/11 anniversary, a USA Today headline read "Is 9/11 becoming just another calendar date?" The story by Rick Hampson went on to detail how the sixth anniversary is "unlikely to pack the same emotional clout, generate the same media attention or command the same public focus as the fifth anniversary."

That's not really a surprise and we should expect a similar reaction this year according to Brian Monahan, an assistant professor of sociology at Iowa State University who has been researching the social construction of 9/11 and its use as a political and social resource.

"In our culture, we have what you might call dominant anniversaries, and number six or seven is not really one that tends to resonate," Monahan said.

"The first anniversary of a major event is often marked as a very important occasion, and the fifth and tenth anniversaries tend to bring about a spike in attention, but the anniversaries in between, while significant for many folks, do not tend to draw the same level of media or public attention," he said.

Monahan, who is working on a book tentatively titled "Constructing 9/11: Media Coverage and the Making of Public Drama," which will be published in the future by New York University Press, argues that we should not measure the ongoing significance of an event like 9/11 solely by the number or size of ceremonial occasions and public memorials.

"The fact is, the dominant notion of 9/11 as it was created in the years after the attacks continues to serve as a well-stocked reservoir of images, symbols, and rhetoric from which our political leaders, public officials, media personnel and others continue to draw," he said. "It's used to evoke certain sentiments or assumptions in their audiences, promote a particular version of reality, and buttress or advance agendas and ideologies."

And because the horror of the 9/11 terrorist attacks understandably captivated the media and the world for such a long time, the words "9/11" still carry an iconic value today -- one that is frequently used in political and social forums, according to Monahan.

"We can see the continued symbolic value of 9/11 being put to use in a number of ongoing political matters, from the wars in Afghanistan and Iraq, to various domestic policies, to the ongoing campaign for the U.S. presidency," he said.