Newswise — Joshua Klapow, Ph.D., says: “From a public health standpoint, this new feature on Facebook is a very innovative approach to suicide prevention and it’s one that can get us better in touch with an important demographic. Without social media, there’s no way to monitor “removed relationships” unless you stay constantly connected via phone. Facebook broadens this reach and can help people monitor emotional red flags so we can all be our brother’s keeper, but in a good way.”

"This is a full blown public health intervention that has the possibility of making a very big impact. This is the closest you will get to a direct intervention at this population level," Klapow explains.