Newswise — Washington, DC (June 26, 2012)- Which super foods will help you lose weight? What are the early signs of Alzheimer’s? What is the best remedy for an allergy attack?

Health information and messages are everywhere. Each day people are bombarded with information that can be confusing and at times appear contradictory. These messages can be especially perplexing for millions of people who have low health literacy. Both those who send health messages as well as message recipients should be aware of the challenges of low health literacy and the impact it can have on health outcomes.

Members of the National Communication Association who study health literacy are available to provide insight on the following:

•Strategies that individuals with low health literacy can use to achieve a greater understanding of health information•The use of technology to enhance health literacy•Strategies to improve understanding in healthcare settings for individuals of all levels of literacy•Measuring health literacy •The possible connection between economic status and education on health literacy

WHO:Jay Baglia, Ph.D.College of Communication, DePaul University, ChicagoHe analyzes popular media (news, TV, film) for messages about health and gender, particularly as those findings relate to age, ethnicity, and sexuality.

Kenzie A. Cameron, Ph.D., MPHDepartment of Medicine, Northwestern University Feinberg School of MedicineHer research focuses on message design, the reduction of health disparities, health communication and health promotion. Keith Weber, Ph.D. Department of Communication Studies, West Virginia UniversityHe researches health campaigns, specifically communicating to different segments of the population about health risks.

CONTACT:To schedule an interview with an expert, please contact Arlyn G. Riskind at [email protected] or 202-534-1104.

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About National Communication AssociationThe National Communication Association (NCA) advances communication as the discipline that studies all forms, modes, media and consequences of communication through humanistic, social scientific, and aesthetic inquiry. The NCA serves approximately 8,000 scholars, teachers, and practitioners who are its members by enabling and supporting their professional interests in research and teaching. Dedicated to fostering and promoting free and ethical communication, the NCA promotes the widespread appreciation of the importance of communication in public and private life, the application of competent communication to improve the quality of human life and relationships, and the use of knowledge about communication to solve human problems. For more information, visit www.natcom.org. Follow us on Twitter at www.twitter.com/natcomm and on Facebook at www.facebook.com/NationalCommunicationAssociation.