Newswise — Geneva, Switzerland, 15 November 2011— Dating can now be enhanced thanks to the latest upgrade of an online test relying on latest findings in neuroscience. This scientific test, now called BrainDesire, helps singles make better choices by tapping into their own brain for finding Mr Right or Ms Right. It lets them compare between possible dating partners by giving a scientific clue about which one would be a better fit for their self. The result is objective and cannot be influenced. In order to take this test, released today by Brain & Science LLC, all one needs is a Web browser.
Recent research in brain science has shown that Mr Right (or Ms Right) instantly activates specific brain areas involved with desire and love. The brain knows if that person will arouse one’s reward system, and begins to anticipate. As soon as a person catches the brain’s attention and before conscious awareness, this automatic activation leaves a mark on the brain, a specific signature. This happens before entering into a relationship and even during a furtive encounter. The intensity of such brain activation reflects to what extent that person is a good fit for one’s self. BrainDesire helps singles make better dating choices by quantifying this activation. “A good choice could become your best date ever”, comments Raoul Beck, CEO of Brain & Science.
This brain activation translates into the instant release of a cocktail of neurohormones, such as dopamine. Their immediate effect on cognitive and motor networks results in an identifiable pattern on reaction times that BrainDesire can measure. Therefore this scientific compatibility test runs on any computer, without any cumbersome sensor. The test is now available at www.braindesire.com.
Professor Scott Grafton, Director of the Brain Imaging Center at University of California at Santa Barbara, points out that the initial technology, from which BrainDesire is derived, has been validated with detailed testing in many different study populations. The brain mechanisms that lead to the influence of love and motor behavior have been mapped with fMRI and EEG. “Brain science has matured rapidly. We now have the means to probe unconscious processes that profoundly influence our choices”, says Grafton.
BrainDesire’s underlying technology has been benchmarked against standard intensity scales for relationships and compared with durability scores. Since BrainDesire cannot factor in external parameters and constraints there is no guarantee for a successful relationship. However, BrainDesire identifies a brain signature that is an indicator of someone’s match, based on the concrete impact that this very specific person has, or does not have, on the areas of someone’s own brain dedicated to desire and love. “BrainDesire helps singles invest in a relationship that fits their self while being aware of a possible mismatch with its consequences”, says Beck.
Based on those scientific findings, BrainDesire is one application of a patented technology developed by Brain & Science, a US company with offices in Geneva, Switzerland. Brain & Science benefits from the expert support by its Scientific Advisory Board members who are world-leading neuroscientists.