Previous Article Next Article
Expert Pitch

Contact UT Dallas Marketing Expert for Post-Super Bowl Analysis

Released: 31-Jan-2014 4:55 PM EST
Source Newsroom: University of Texas at Dallas
Add to Favorites
Contact Information

Available for logged-in reporters only

Sixty commercials. A record $4 million per 30-second spot. Which Super Bowl ads will score the biggest points with viewers?

UT Dallas marketing professor Abhi Biswas can talk about Super Bowl advertising’s winners and losers:

• Picks and pans – why they worked – or flopped.
• Funny or sweet: which worked best?
• The three most interesting takeaways from Super Bowl XVIII advertising.
• The biggest trends in commercials this year vs. other years.
• How do we know which ones won anyway? A look at the metrics and measurements used.


Budweiser’s “Puppy Love” ad already has 25+ M hits on YouTube:

Plano-based Frito Lay’s “Crash the Super Bowl” finalists’ videos, which also have gone viral:

Volkswagen's ad has generated millions of hits.

And many more!

Promote your organization’s experts with Expert Pitch.
Reporters: follow @Expert_Pitch to receive instant updates via Twitter
Looking for a different expert? Reporters can submit an
Expert Query.