Contact UT Dallas Marketing Expert for Post-Super Bowl Analysis

Article ID: 613175

Released: 31-Jan-2014 4:55 PM EST

Source Newsroom: University of Texas at Dallas

Expert Pitch

Sixty commercials. A record $4 million per 30-second spot. Which Super Bowl ads will score the biggest points with viewers?

UT Dallas marketing professor Abhi Biswas can talk about Super Bowl advertising’s winners and losers:

• Picks and pans – why they worked – or flopped.• Funny or sweet: which worked best?• The three most interesting takeaways from Super Bowl XVIII advertising.• The biggest trends in commercials this year vs. other years.• How do we know which ones won anyway? A look at the metrics and measurements used.

Contenders:

Budweiser’s “Puppy Love” ad already has 25+ M hits on YouTube: http://www.youtube.com/watch?v=uQB7QRyF4p4

Plano-based Frito Lay’s “Crash the Super Bowl” finalists’ videos, which also have gone viral: https://www.doritos.com/.

Volkswagen's ad has generated millions of hits.: http://www.youtube.com/watch?v=ns-p0BdUB5o

And many more!


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