Contact UT Dallas Marketing Expert for Post-Super Bowl Analysis

Article ID: 613175

Released: 31-Jan-2014 4:55 PM EST

Source Newsroom: University of Texas at Dallas

Expert Pitch

Sixty commercials. A record $4 million per 30-second spot. Which Super Bowl ads will score the biggest points with viewers?

UT Dallas marketing professor Abhi Biswas can talk about Super Bowl advertising’s winners and losers:

• Picks and pans – why they worked – or flopped.
• Funny or sweet: which worked best?
• The three most interesting takeaways from Super Bowl XVIII advertising.
• The biggest trends in commercials this year vs. other years.
• How do we know which ones won anyway? A look at the metrics and measurements used.

Contenders:

Budweiser’s “Puppy Love” ad already has 25+ M hits on YouTube: http://www.youtube.com/watch?v=uQB7QRyF4p4

Plano-based Frito Lay’s “Crash the Super Bowl” finalists’ videos, which also have gone viral: https://www.doritos.com/.

Volkswagen's ad has generated millions of hits.
: http://www.youtube.com/watch?v=ns-p0BdUB5o

And many more!


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