Feature Channels

Marketing

Filters:

  • (Press "esc" to clear)

Business

Channels:

Keywords:

Making ‘Where’ as Important as ‘What’ in Product Brand Identity. Expert Explains Value of Geographic Branding

gervaisdaniel.jpg

Business

Channels:

Keywords:

Twitter Sentiment Plays Role in IPO Performance

In a new study from Johns Hopkins University, two researchers have taken this idea a step further to consider how tweets affect the performances of initial public offerings (IPOs). They believe that their paper is the first to look closely at the connection between Twitter sentiment and IPOs.

Medicine

Science

Life

Business

Arts and Humanities

Channels:

Trending Stories Report for 9 April 2015

Trending news releases with the most views in a single day. Topics include: Cancer treatment, meditation, careers in engineering, astronomy, marine conservation, effective dieting, internet marketing, Ebola treatments, and exercise as preventive health for seniors.

Life

Business

Pop Culture

Channels:

Keywords:

Online Creep: Targeted Ads May Have Opposite Effect of Marketers’ Intent

Lisa-Barnard-photo.png

A recent study suggests online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person’s intent to purchase the product. But the fact that users find this practice “creepy” runs counter to conventional wisdom among online marketing professionals.

Business

Channels:

Keywords:

How Long Do Firms Live? Finding Patterns of Company Mortality in Market Data

hamilton_2copy.jpg

New research by Santa Fe Institute scientists reveals a surprising insight: publicly-traded firms die off at the same rate regardless of their age or economic sector.

Medicine

Channels:

Keywords:

Marketing of Energy Drinks Placed on TV Channels that Appeal to Teens

Though the Academy of Pediatrics advises against the consumption of energy drinks by teens, research finds that manufacturers market the bulk of their products on TV channels that likely appeal to teens.

Science

Channels:

Keywords:

From Vision to Venture ‘a Win-Win’

Vision-to-Venture-graphic.jpg

The Vision to Venture two-day event takes solutions that can lead to a marketable product to the experts who can evaluate it for just that: potential marketability and next steps to get it there.

Life

Education

Channels:

Keywords:

Rock and Scroll: York Lecturer’s Punk Rock Band Informs Teaching

AlexGillet_1.jpg

Rock and scroll: York lecturer’s punk rock band informs teaching.

Science

Channels:

Keywords:

​Look, Something Shiny! How Color Images Can Influence Consumers

When it comes to buying things, our brains can’t see the big, black-and-white forest for all the tiny, colorful trees. That’s the conclusion of a study at The Ohio State University, which found that people who were shown product images in color were more likely to focus on small product details—even superfluous ones—instead of practical concerns such as cost and functionality.

Medicine

Channels:

Keywords:

Teenage TV Audiences and Energy Drink Advertisements

Researchers at Dartmouth College examined a database of television advertisements broadcast between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of advertisements for energy drinks were aired. Nearly half of those advertisements, 46.5%, appeared on networks with content themes likely to appeal to adolescents.