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Consumers Will Pay More for Eco-Friendly Plants, Study Shows

People make decisions all the time, and some have long-term consequences: Do I work out? Do I take the bus? Do I recycle? A UF/IFAS researcher and his colleagues found those who value long-term consequences of their decisions are more apt to buy eco-friendly plants.

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New Research Questions Legitimacy of Corporate Ratings and ‘Best-Of’ Lists

New research published by the UMass Amherst Labor Center raises questions about the legitimacy of popular corporate ratings systems and industry “best-of” lists. In “The Corporate Rating Sham: The Case of T-Mobile,” Tom Juravich, professor of sociology, evaluated the various awards and recognitions received by the mobile telephone carrier from 2011-13. Upon examining these award programs’ selection and evaluation criteria, the quality of the data used, and the independence of the rating programs, Juravich and research assistant and co-author Essie Ablavsky concluded that these ratings and awards cannot be seen as objective measures of corporate performance. Instead, they believe that they are best viewed as marketing promotions operating in the guise of contests and competitions.

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Expert Available to Discuss Ray Rice Impact on Branding and Advertising in the NFL

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B-School Prof is Consumer Pricing Expert in the Courtroom

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When cases and investigations for deceptive price advertising are brought before courts, a business school professor has been an expert witness and consultant for nearly 25 years.

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No Purchase Required to Win? Devoted Customers Not So Sure

Loyal customers of a company feel that they are more likely and more deserving than others to win perks from the business – even those that are randomly given out.

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Little League World Series: GW Youth Sports Experts Available

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Out of Sight Out of Mind? Study Shows How Non-Consumption Shapes Desire

Whether it's your favorite pizza that's only available in your hometown, or your need for a daily Facebook fix, when something becomes temporarily unavailable, does your desire for it increase or decrease over time? The answer depends on whether substitutes for those missing things are introduced.

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On Eve of National Disability Independence Day, Texas Tech Prof Finds Citizens with Disabilities Aren’t Well Represented in Commercials

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Avoiding Buyer's Remorse: Is Product Satisfaction Higher When Consumers Are Flush?

According to a new study in the Journal of Consumer Research, consumers are less satisfied with what they have purchased with their bottom dollar compared to when they have money in the bank.

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Study Shows How, When Consumers Remember Brands in Celebrity Advertisements

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A marketing researcher at the University of Arkansas found that consumers are more likely to forget information within advertisements in the same magazine that show a celebrity endorsing a neutral product.

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