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Expert: Even With Other Shopping Avenues, Expect a Blockbuster #BlackFriday

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Life

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‘Open on Thanksgiving’ Not Good Strategy for Retailers, Expert Says

Retailers who hope to get a leg up on the competition by opening on Thanksgiving Day are taking the wrong approach, according to a national expert in retail marketing and strategy in the University at Buffalo School of Management.

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U.Va. Darden School Partners With APCO Worldwide on the ‘Top 100 Champion Brands’ Study

The University of Virginia Darden School of Business Institute for Business in Society (IBiS) and global communication and business strategy firm APCO Worldwide announced today the ranking of the world’s “Top 100 Champion Brands,” based on a global study evaluating the brand strength of nearly 500 of the largest public and private corporate brands. The highest scoring brands in 2014 were Microsoft, Intel, Google, Nestlé and Disney. Darden provided academic insights for the study.

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Medicine

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Growth of Digital Pharmaceutical Marketing Tactics Targeting Physicians Requires New Industry Standards, According to Penn Researchers

A new perspective piece in The New England Journal of Medicine, written by health policy researchers at the University of Pennsylvania’s Perelman School of Medicine and Leonard Davis Institute of Health Economics, describes various digital marketing tactics targeting physicians, outlines concerns about their influence over physician decisions, and makes recommendations about how to adapt policies to keep up with the changing nature of pharmaceutical marketing.

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Black Friday & Holiday Shopping Season: GW Experts Available

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Why Women Buy Magazines That Promote Impossible Body Images

A new study reveals the secret of how some fashion and beauty magazines continue to attract devoted audiences, even though they glamorize super-thin models that would seem to taunt normal-sized women.

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Bad Girls Gone Good: How Disney Is Reinventing the Villainess

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Disney made a lucrative industry out of princesses. With the release of “Maleficent” earlier this year — which drops on Blu-Ray, DVD and digital download on Nov. 4 — they may have discovered a new vein in that marketing gold mine: misunderstood bad girls.

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@UofSC Marketing Expert on High Profile Auto Recalls Incl. #Takata Air Bags Available to Discuss Minimizing Future Issues

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Kansas Grocer Forms Unique Relationship with Local Farmers

Knowing that their county had rank toward the bottom of healthy counties in Kansas, citizens got together to enhance access to more healthy foods, specifically produce. Now a rural grocer partners with a local farmers' market to provide more fresh produce to people and promises to buy leftover produce from market night to sell in his store.

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Uncertain Reward More Motivating Than Sure Thing, Study Finds

In "The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit," Professors Ayelet Fishbach and Christopher K. Hsee of the University of Chicago Booth School of Business and Luxi Shen of the University of Hong Kong compared the time, money and effort that people put into wining a certain reward versus an uncertain reward, and found that the uncertain reward was more motivating.

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