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Super Bowl Advertising: Vanderbilt Marketing Experts Available

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Life

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Super Bowl Ads: UIC Experts Available

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Brands Pump Up Fans with Kickoff of Super Bowl Ads

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Life

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Media Advisory: Super Bowl Commercial Expert Available

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A Johns Hopkins researcher who has studied what makes a Super Bowl commercial successful is available to discuss, analyze and rate the 2015 ads.

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Social and Behavioral Sciences

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Shopping for Meat Using Websites, Social Media

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In an era when consumers have a wealth of information at their fingertips, where do consumers go for recommendations on meat-purchasing? A pilot study by consumer economist Kuo-Liang “Matt” Chang and a team of researchers from South Dakota State University showed that websites and social media are sources of information about nutrition and cooking that then may lead to recommendations on meat purchasing.

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Ideology Prevents Wheat Growers From Converting to More Profitable Methods, New Study Shows

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Many U.S. wheat growers resist converting to a more profitable method of farming because of their personal beliefs about organic farming rather than technical or material obstacles, according to a new study.

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Dora the Explorer Wants Your Money!

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Tracking the Eyes: The Keys to Consumers’ Plant Preferences

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Your eye movements and gazes tell researchers what you value in plant purchases - the plant itself, how it was grown or price.

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IU Kelley School Fashion Survey: Wearable Technology and iPhone 6 Are Hot Items This Holiday Season

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In a twist on the classic "Deck the Halls" lyric, young, influential, fashion-conscious consumers are more inclined to don apparel that features wearable technology, according to a new Indiana University Kelley School of Business survey.

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Black Friday – What Drives the Earlier Launch?

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