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Newswise: Generating 'buzz' about new products can influence their success
Released: 27-Feb-2024 8:00 AM EST
Generating 'buzz' about new products can influence their success
Binghamton University, State University of New York

The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York.

Newswise: 20240221-JorgeFresneda-013-Edit.jpg?itok=FqyvQ0hC
Released: 23-Feb-2024 1:05 PM EST
NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions
New Jersey Institute of Technology (NJIT)

Machines still can’t think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.

     
Released: 6-Feb-2024 3:05 PM EST
Super Bowl LVIII: MSU experts can comment on advertising, marketing and cultural significance of halftime show
Michigan State University

Michigan State University experts are available to discuss what makes a great Super Bowl commercial, how the NFL and brands use the Super Bowl to connect with consumers and the significance of the league’s investment in Black halftime performers signifies.

Newswise: Super Bowl experts: The big game, Taylor Swift's impact, a new era of ads, healthy eats, and more
Released: 5-Feb-2024 12:05 PM EST
Super Bowl experts: The big game, Taylor Swift's impact, a new era of ads, healthy eats, and more
Virginia Tech

For most people, the Super Bowl isn’t just about the game. For many, the food, commercials, and entertainment take center stage. Ahead of the big game, Virginia Tech experts can speak on a variety of topics, including Taylor Swift's impact on the NFL and gender bias, a new era of marketing, gambling, healthy snacks, and more.

Newswise: UNLV Experts Available: Super Bowl 2024
Released: 4-Feb-2024 8:05 PM EST
UNLV Experts Available: Super Bowl 2024
University of Nevada, Las Vegas (UNLV)

The Super Bowl: It's annually one of the nation's most-watched television broadcasts. And this year it's happening in what's perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.

Released: 25-Jan-2024 12:05 PM EST
Women helping women: Female mentors guide businesswomen to greater success
University of Notre Dame

A new study from the University of Notre Dame recommends a simple adjustment to current training systems to give women entrepreneurs in developing countries a better shot at success.

Newswise: ORNL wins five Federal Laboratory Consortium awards
Released: 24-Jan-2024 2:05 PM EST
ORNL wins five Federal Laboratory Consortium awards
Oak Ridge National Laboratory

Researchers, staff members and licensees from the Department of Energy’s Oak Ridge National Laboratory received top honors in the Federal Laboratory Consortium’s annual awards competition for excellence in technology transfer, excellence in technology transfer innovation, outstanding researcher and regional technology transfer.

Released: 19-Jan-2024 5:05 AM EST
Research reveals alarming extent of gambling-related messages during live ice hockey and basketball coverage
University of Bristol

A new study has exposed for the first time the vast proliferation of gambling marketing during live TV screenings and social media promotion of National Hockey League (NHL) and National Basketball Association (NBA) games in Canada.

Newswise: Sasin Offers Sasin Sustainability Advisory
Released: 15-Jan-2024 8:55 AM EST
Sasin Offers Sasin Sustainability Advisory
Chulalongkorn University

or over two decades, Sasin School of Management has been pushing forth sustainability efforts in Thailand and Sasin’s Southeast Asia through Sustainability & Entrepreneurship Center.

Newswise: From University Research to Commercial Products: Chula Signs MOU with Archanawat to Develop Plastic Packaging
Released: 15-Jan-2024 8:55 AM EST
From University Research to Commercial Products: Chula Signs MOU with Archanawat to Develop Plastic Packaging
Chulalongkorn University

Chulalongkorn University Center of Excellence on Petrochemical and Materials Technology (PETROMAT) and Archanawat Co., Ltd., signed an MOU on research and development of plastic packaging innovations.

Released: 14-Jan-2024 12:05 PM EST
2024 Economic report to the governor highlights resilient Utah and U.S. economies
University of Utah

The Kem C. Gardner Policy Institute today presented the 36th Economic Report to Utah Gov. Spencer Cox at the 2024 Economic Outlook & Public Policy Summit, hosted by the Salt Lake Chamber.

Newswise: MarcusCollinsHBR_FEAT.jpg?itok=eovDZxVD
Released: 12-Jan-2024 11:05 AM EST
Michigan Ross Professor Explores Alternative Strategies for Gauging Consumer Sentiment
University of Michigan Ross School of Business

In a recent Harvard Business Review article, Marcus Collins, clinical assistant professor of marketing, highlights the importance of utilizing unique sources of customer information to create effective marketing strategies.

Newswise: Discover Excellence in ASEAN and Thailand’s Top Corporate Brands 2023!
Released: 12-Jan-2024 8:50 AM EST
Discover Excellence in ASEAN and Thailand’s Top Corporate Brands 2023!
Chulalongkorn University

Step into the world of branding brilliance. The Department of Marketing, Chulalongkorn Business School, Chulalongkorn University, cordially invites you to the grand event ‘ASEAN and Thailand’s Top Corporate Brands 2023’ on January 23, 2024, from 12:00 – 16:00 hrs. at the Chulalongkorn University Auditorium.

Released: 9-Jan-2024 5:05 PM EST
The secret to better rural healthcare: Pay doctors to travel from urban to rural areas
American Marketing Association (AMA)

Researchers from University of Oxford, Arizona State University, and University of Iowa published a new Journal of Marketing study that examines how paying doctors to visit rural areas is a cost-effective way to provide reasonable access and effective care to most rural communities.

Newswise:Video Embedded samsung-leads-again-in-u-s-patents-while-qualcomm-leaps-into-second-place-overall-grants-dip-3-4
VIDEO
8-Jan-2024 12:00 PM EST
Samsung leads again in U.S. patents while Qualcomm leaps into second place; overall grants dip 3.4%
Digital Science and Research Solutions Ltd

New 2023 patent data rankings highlight escalating areas of R&D activity, according to an annual patent study by Digital Science company IFI CLAIMS.

Newswise: A new RADx® Tech fellowship helps underrepresented innovators advance their technology
Released: 8-Jan-2024 8:05 AM EST
A new RADx® Tech fellowship helps underrepresented innovators advance their technology
National Institute of Biomedical Imaging and Bioengineering

A new RADx Tech fellowship aims to increase diversity among biotechnology innovators. Fellows who recently completed the six-month program share their perspectives on how the fellowship helped them advance their technologies.

   
Newswise: Cracking the case for non-glass wine bottles
Released: 8-Jan-2024 1:05 AM EST
Cracking the case for non-glass wine bottles
University of South Australia

Would you pour your friends a glass of wine from a cask or sip your favourite red from a can? Researchers at UniSA's Ehrenberg-Bass Institute for Marketing Science are exploring how wine marketers can influence people to consider packaging options other than glass bottles.

Released: 4-Jan-2024 4:05 PM EST
Does self-checkout impact grocery store loyalty?
Drexel University

In an effort to reduce costs and improve customer satisfaction, retailers have implemented self-checkouts in stores across the country.

Released: 20-Dec-2023 3:05 PM EST
Working with Big Data requires a lot of power! The latest research and features on Supercomputing
Newswise

With the rise in machine learning applications and artificial intelligence, it's no wonder that more and more scientists and researchers are turning to supercomputers. Supercomputers are commonly used for making predictions with advanced modeling and simulations. This can be applied to climate research, weather forecasting, genomic sequencing, space exploration, aviation engineering and more.

       
Newswise: MSI Connect: Promoting Opportunities, Innovation, and a Diverse Workforce
Released: 18-Dec-2023 9:00 AM EST
MSI Connect: Promoting Opportunities, Innovation, and a Diverse Workforce
Brookhaven National Laboratory

The U.S. Department of Energy’s (DOE) Brookhaven National Laboratory is teaming up with partner laboratories, minority serving institutions (MSIs), and a key industry partner, FedTech, to launch a pilot fellowship program that will connect top entrepreneurial talent within the MSI community with opportunities to commercialize DOE technologies.

Newswise: Nabsolute, a Start-Up from the Faculty of Pharmaceutical Science, Wins National Innovation Award 2023
Released: 18-Dec-2023 8:55 AM EST
Nabsolute, a Start-Up from the Faculty of Pharmaceutical Science, Wins National Innovation Award 2023
Chulalongkorn University

Nabsolute Co., Ltd., a startup from the Faculty of Pharmaceutical Science, Chulalongkorn University, developer of Hy-N, an innovative biopolymer delivery system that improves the efficiency of cosmeceuticals, medicines, and vaccines, received the 2023 National Innovation Award in the economic category as a small and micro-enterprise from the National Innovation Agency (NIA).

Released: 13-Dec-2023 11:05 AM EST
Time to abandon null hypothesis significance testing? Moving beyond the default approach to statistical analysis and reporting
American Marketing Association (AMA)

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance testing (NHST) as the default approach to statistical analysis and reporting.

14-Nov-2023 1:05 PM EST
Don't say "vegan"
Society for Risk Analysis (SRA)

As presented at the Society for Risk Analysis 2023 Annual conference, Patrycja Sleboda from Baruch College – CUNY and her colleagues from the University of Southern California conducted a national food choice experiment to determine how people respond to labels such as “vegan” and “plant-based” compared to “healthy,” “sustainable,” or “healthy and sustainable.”

Newswise: Yesim_Orhun_Research_Feature.png?itok=HgaaQVmi
Released: 8-Dec-2023 3:05 PM EST
Michigan Ross Professor Yesim Orhun Explores Information Preference and Avoidance in New Research
University of Michigan Ross School of Business

In her recently published research, Yesim Orhun, associate professor of marketing and Michael R. and Mary Kay Hallman Fellow, explores unique insights into what information individuals seek when making important decisions and how policymakers, medical professionals, and business leaders should communicate anxiety-provoking news.

   
Newswise: Digital marketplace: The role of probabilistic selling strategies in the travel industry
Released: 8-Dec-2023 8:05 AM EST
Digital marketplace: The role of probabilistic selling strategies in the travel industry
Chinese Academy of Sciences

In the post-COVID-19 era, the digital travel industry is increasingly turning to probabilistic selling strategies. A study, employing a Salop circular city model with one digital platform and two sellers, examines the impact of these strategies on market sales and profits.

Released: 7-Dec-2023 2:15 PM EST
Looking for unique stories about the winter holidays? Check out the Winter Holidays channel
Newswise

It's the moooost wonderful time...of the year! Are you looking for new story ideas that are focused on the winter holiday season? Perhaps you're working on a story on on managing stress and anxiety? Perhaps you're working on a story on seasonal affective disorder? Or perhaps your editor asked you to write a story on tracking Santa? Look no further. Check out the Winter Holidays channel.

       
Released: 7-Dec-2023 9:30 AM EST
Commercial Real Estate Risk: Remote Work is Just Part of the Picture, says UMD Smith Expert
University of Maryland, Robert H. Smith School of Business

Risk management expert Clifford Rossi gives context, with risk-response insights, on commercial real estate’s perceived demise.

   
Newswise: Investigation of degradation mechanism for all-solid-state batteries takes another step toward commercialization
Released: 4-Dec-2023 12:00 AM EST
Investigation of degradation mechanism for all-solid-state batteries takes another step toward commercialization
National Research Council of Science and Technology

Dr. Hun-Gi Jung and his team at the Energy Storage Research Center at the Korea Institute of Science and Technology (KIST) have newly identified degradation factors that cause rapid capacity degradation and shortened lifespan when operating all-solid-state batteries at pressures similar to those of lithium-ion batteries. Unlike previous studies, the researchers confirmed for the first time that degradation can occur inside the cathode as well as outside, showing that all-solid-state batteries can be operat

Newswise: Four scientists receive Battelle Distinguished Inventor recognition
Released: 2-Dec-2023 12:05 PM EST
Four scientists receive Battelle Distinguished Inventor recognition
Oak Ridge National Laboratory

Since UT-Battelle began managing ORNL in 2000, 97 ORNL researchers have reached this milestone

Released: 1-Dec-2023 1:05 PM EST
MSU experts: What to know about consumer preferences this shopping season
Michigan State University

Ayalla Ruvio is an associate professor of marketing and the director of the Master of Science in Marketing Research and Analytics program at MSU, and Forrest Morgeson is an associate professor of marketing in MSU’s Broad College of Business. For the second year in a row, they surveyed more than 500 Americans about their holiday shopping plans, finding that, this year, consumers are excited for deals and looking forward to treating themselves, but they are feeling squeezed by high prices. They answer questions about what this means.

Released: 29-Nov-2023 12:05 PM EST
Workplace culture is very different these days. Find out how different by exploring the "In the Workplace" channel
Newswise

The latest articles on occupational medicine, workplace culture, and the labor market are in the "In the Workplace" channel on Newswise.

       
Newswise: Call for Papers: The 8th Annual Conference of the International Place Branding Association (IPBA)
Released: 29-Nov-2023 8:55 AM EST
Call for Papers: The 8th Annual Conference of the International Place Branding Association (IPBA)
Chulalongkorn University

Attention Place Branding Researchers and Practitioners! The Marketing Department of Chulalongkorn Business School is delighted to host the 8th Annual Conference of the International Place Branding Association (IPBA) in Bangkok, Thailand, from October 30 to November 1, 2024.

Released: 28-Nov-2023 9:00 AM EST
Introworks Launching Agency Provides Marketing Communications Expertise to HistoSonics® as Revolutionary Med Tech Product Goes to Market
Introworks

Introworks, a leading marketing communications agency, is proud to have supported HistoSonics on the launch of their Edison® System – an unprecedented medical technology that is predicted to revolutionize the treatment of tumors and unwanted tissue, starting in the liver.

Newswise: New Method of Modeling Market Regimes Using Efficient Frontier Information
Released: 27-Nov-2023 8:35 AM EST
New Method of Modeling Market Regimes Using Efficient Frontier Information
Chinese Academy of Sciences

We developed a novel model that defines Markov market states using efficient frontier coefficients. Efficient frontiers can be defined by three functional coefficients. We cluster these coefficients to define market states that follow a Markov process, and develop portfolios from this process.

Released: 22-Nov-2023 8:05 AM EST
Digital payment platforms can easily be misused for drug dealing
University of California, Davis

Digital payment platforms such as Venmo work great for sharing a dinner bill with friends, buying gifts at a pop-up shop or making payments without cash or credit cards.

Newswise: American Chemical Society announces new leadership team members
Released: 20-Nov-2023 2:00 PM EST
American Chemical Society announces new leadership team members
American Chemical Society (ACS)

ACS is pleased to announce the appointment of two new members of its executive leadership team, Selyn Hong and Stephanie Holland.

Newswise: Coloured by numbers? Pack images get tick of approval 
to make product varieties stand out.
Released: 15-Nov-2023 9:05 PM EST
Coloured by numbers? Pack images get tick of approval to make product varieties stand out.
University of South Australia

New flavours, scents, or formulations – we see them every day on the supermarket shelf. Despite line extensions being among the most common strategies to build a brand, they’re expensive, risky, and come with an average fail rate of about 40%.

Released: 15-Nov-2023 11:20 AM EST
From Farm to Newsroom: The Latest Research and Features on Agriculture
Newswise

The world’s total population is expected to reach 9.9 billion by 2050. This rapid increase in population is boosting the demand for agriculture to cater for the increased demand. Below are some of the latest research and features on agriculture and farming in the Agriculture channel on Newswise.

Released: 10-Nov-2023 4:05 PM EST
Effective communication boosts sales of solar systems
Ludwig-Maximilians-Universität München (Munich)

A new study shows how targeted advertising messages can increase demand for solar systems.

Newswise: Customers willing to wait longer for delivery when they shop in store showroom vs. online
Released: 3-Nov-2023 12:05 PM EDT
Customers willing to wait longer for delivery when they shop in store showroom vs. online
Indiana University

New research from the Indiana University Kelley School of Business finds renewed value in stores returning to an old concept — the store showroom — particularly when larger, big-ticket durable goods are involved.

Released: 1-Nov-2023 1:05 PM EDT
The secret to enhancing consumer valuation and addressing the climate crisis at once: introduce circular take-back programs
American Marketing Association (AMA)

Consumers value circular program products more because they evoke psychological ownership. Marketers and policymakers should consider this when implementing circular programs.

   
Newswise: No FOMO here - study finds social media photos may drive new customers away
Released: 16-Oct-2023 5:05 PM EDT
No FOMO here - study finds social media photos may drive new customers away
Tulane University

Social media marketers sharing photos of people vacationing in exotic locales or attending events at exclusive venues may actually be driving new customers away, according to a recently published Tulane University study.

Released: 12-Oct-2023 6:05 PM EDT
The advantage of digital-native brands setting up physical brand stores—and the challenge of preventing sales losses in existing channels
American Marketing Association (AMA)

Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates the multichannel impact of brand stores by digital-native FMCG brands.

Released: 6-Oct-2023 4:05 AM EDT
How much are you willing to pay for a product or service? It depends on your other options and the given context
American Marketing Association (AMA)

Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure customers’ willingness to pay for a product or service.

Newswise: UAlbany Chemist Receives $1 Million in Federal Support to Commercialize Forensic Investigation Tool
Released: 5-Oct-2023 11:55 AM EDT
UAlbany Chemist Receives $1 Million in Federal Support to Commercialize Forensic Investigation Tool
University at Albany, State University of New York

The funding will be used to advance a novel technology, which combines Raman spectroscopy and machine learning to identify body fluid traces at crime scenes.

   
Released: 5-Oct-2023 10:45 AM EDT
Taylor Swift Is Good for the NFL, Says Virginia Tech Sports Media Expert
Virginia Tech

Taylor Swift’s Swifties and professional football fanatics typically do not rub elbows. But in the past two weeks, they’ve been finding some common ground.   When the pop superstar attended a Sunday night prime time NFL match-up between the Kansas City Chiefs and the New York Jets, her appearance set in motion a frenzy of attention and situated the league in front of a new fan base.



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