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Kansas Grocer Forms Unique Relationship with Local Farmers

Knowing that their county had rank toward the bottom of healthy counties in Kansas, citizens got together to enhance access to more healthy foods, specifically produce. Now a rural grocer partners with a local farmers' market to provide more fresh produce to people and promises to buy leftover produce from market night to sell in his store.

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Uncertain Reward More Motivating Than Sure Thing, Study Finds

In "The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit," Professors Ayelet Fishbach and Christopher K. Hsee of the University of Chicago Booth School of Business and Luxi Shen of the University of Hong Kong compared the time, money and effort that people put into wining a certain reward versus an uncertain reward, and found that the uncertain reward was more motivating.

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Price Check: Cost Doesn't Signal Quality

Though many consumers look to the price tag when determining quality, they may not get what they paid for, according to new research from the University of Chicago Booth School of Business.

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Feeling Lucky? Many Loyal Consumers Do, Despite the Facts

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Consumers who perceive themselves as loyal customers to a particular company often believe that they have better than average odds to win contests and sweepstakes that are entirely random.

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Customer Experience Matters More When Economy is Strong, Research Shows

Customers care more about their past experiences with service firms when the economy is doing well, according to a research team from the J. Mack Robinson College of Business at Georgia State University.

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Medicine

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States Need to Assume Greater Role in Regulating Dietary Supplements for Weight Loss and Muscle Building

Because of lax federal oversight of dietary supplements, which are marketed to adults and adolescents for weight loss and muscle building, but usually do not deliver promised results and can actually cause severe health issues, state governments need to increase their regulation of these products to protect consumers.

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Consumers Will Pay More for Eco-Friendly Plants, Study Shows

People make decisions all the time, and some have long-term consequences: Do I work out? Do I take the bus? Do I recycle? A UF/IFAS researcher and his colleagues found those who value long-term consequences of their decisions are more apt to buy eco-friendly plants.

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Life

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New Research Questions Legitimacy of Corporate Ratings and ‘Best-Of’ Lists

New research published by the UMass Amherst Labor Center raises questions about the legitimacy of popular corporate ratings systems and industry “best-of” lists. In “The Corporate Rating Sham: The Case of T-Mobile,” Tom Juravich, professor of sociology, evaluated the various awards and recognitions received by the mobile telephone carrier from 2011-13. Upon examining these award programs’ selection and evaluation criteria, the quality of the data used, and the independence of the rating programs, Juravich and research assistant and co-author Essie Ablavsky concluded that these ratings and awards cannot be seen as objective measures of corporate performance. Instead, they believe that they are best viewed as marketing promotions operating in the guise of contests and competitions.

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Expert Available to Discuss Ray Rice Impact on Branding and Advertising in the NFL

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B-School Prof is Consumer Pricing Expert in the Courtroom

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When cases and investigations for deceptive price advertising are brought before courts, a business school professor has been an expert witness and consultant for nearly 25 years.

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