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Study: Brain Activity Can ID Potential Buyers

Participants went through MRIs, which showed their brain activity when they viewed campaign ads on cage-free eggs.

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Trending Stories Report for 27 May 2015

Trending news releases with the most views in a single day. Topics include: genetics, cancer, nanotech, elderly care, marketing research, energy, children's health, and immunology.

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@WhitmanatSU #marketing expert discusses impact on carmaker brands in wake of #Takata airbag recall

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TVs and Second Screens a Bad Combination for Advertisers

If you’re watching television while using a second screen – like a smartphone or tablet – new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.

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Trending Stories Report for 22 May 2015

Trending news releases with the most views in a single day. Topics include: swelling magnets; using genetics to fight dengue fever; cybersecurity; Hubble finds 'Nasty' star; ventilation and patient survival; food security; gamification in business; and cancer research on implants to improve glioma treatment.

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SJU's Dr. Solomon: All Work and No Play?The Impact of Gamification on ‘Traditional’ Industries

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Hey, Advertising and Marketing Pros! Before You ‘Go Thin,’ Think Again

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Marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience, said James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business.

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Vying for Seats in the C-suite: Marketing and Public Relations’ Focus is Too Narrow, Baylor Study Suggests

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Corporate communicators and marketing teams are often in direct competition to be in the “C-suite” — the coveted boardroom seats — according to a study by a Baylor University researcher.

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Millennials Unenthused About This Year's Spring Fashions, According to IU Kelley Index

A lack of innovation in spring fashion is not being well-received by college-age consumers, who perceive that what they're seeing in the stores is similar to what's already in their closets, according to the new FIndex survey released by Indiana University's Kelley School of Business.

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Making ‘Where’ as Important as ‘What’ in Product Brand Identity. Expert Explains Value of Geographic Branding

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