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Study Shows How, When Consumers Remember Brands in Celebrity Advertisements

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A marketing researcher at the University of Arkansas found that consumers are more likely to forget information within advertisements in the same magazine that show a celebrity endorsing a neutral product.

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Iowa State Is First U.S. Student Team to Win International Data Mining Competition

An Iowa State team topped 98 universities from 28 countries to capture first place in the 15th annual Data Mining Cup. It is the first time a U.S. team has won. A leading European data mining company sponsors the intelligent-data analysis competition "to identify the best up-and-coming data miners."

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Underage Drinkers Heavily Exposed to Magazine Ads for Alcohol Brands They Consume

Underage drinkers between the ages of 18 and 20 see more magazine advertising than any other age group for the alcohol brands they consume most heavily, raising important questions about whether current alcohol self-regulatory codes concerning advertising are sufficiently protecting young people.

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Back Away, Please

According to University of Chicago Booth School of Business Professor Christopher K. Hsee, we still have negative feelings about things that approach us — even if they objectively are not threatening.

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Research Reveals Why Certain Slogans Work and Others Don’t

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Want to Know About Vaping? Turn on the TV or Go Online

UIC study finds social networking is a critical component of e-cig marketing.

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Consumers Like a “Partner in Crime” Whether They Buy or Resist Temptation

People are natural accomplices who like to conspire together to enjoy a small indulgence, whether it be tied to eating or spending, and conversely people like to resist temptation together when the stakes are higher.

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E-Cigs Heavily Marketed on Twitter, Study Finds

One third of commercial tweets offer coupons or discounts to purchase e-cig products.

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Quality, Affordable Consumer Products Key to Developing World Renewables Market

Beginning with the development of smaller products, such as solar lanterns to replace kerosene lighting, the Schatz Energy Research Center at Humboldt State University is expanding its efforts to produce energy alternatives with a new program to test larger scale renewable energy-powered consumer products.

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Growing Demand for Climate-Proof Financial Products among Universities

In a move that reflects a growing demand among universities to make socially responsible, sustainable investment choices, Humboldt State University’s charitable foundation has already adopted a the policy to strictly limit its holdings in companies directly or indirectly involved in fossil fuels. Now, through its “Humboldt Investment Pledge,” The HSU Advancement Foundation is urging other universities to do more to clean up their investments.

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