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Shopping for Meat Using Websites, Social Media

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In an era when consumers have a wealth of information at their fingertips, where do consumers go for recommendations on meat-purchasing? A pilot study by consumer economist Kuo-Liang “Matt” Chang and a team of researchers from South Dakota State University showed that websites and social media are sources of information about nutrition and cooking that then may lead to recommendations on meat purchasing.

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Ideology Prevents Wheat Growers From Converting to More Profitable Methods, New Study Shows

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Many U.S. wheat growers resist converting to a more profitable method of farming because of their personal beliefs about organic farming rather than technical or material obstacles, according to a new study.

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Life

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Dora the Explorer Wants Your Money!

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Science

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Tracking the Eyes: The Keys to Consumers’ Plant Preferences

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Your eye movements and gazes tell researchers what you value in plant purchases - the plant itself, how it was grown or price.

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IU Kelley School Fashion Survey: Wearable Technology and iPhone 6 Are Hot Items This Holiday Season

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In a twist on the classic "Deck the Halls" lyric, young, influential, fashion-conscious consumers are more inclined to don apparel that features wearable technology, according to a new Indiana University Kelley School of Business survey.

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Black Friday – What Drives the Earlier Launch?

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Expert: Even With Other Shopping Avenues, Expect a Blockbuster #BlackFriday

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‘Open on Thanksgiving’ Not Good Strategy for Retailers, Expert Says

Retailers who hope to get a leg up on the competition by opening on Thanksgiving Day are taking the wrong approach, according to a national expert in retail marketing and strategy in the University at Buffalo School of Management.

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Business

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U.Va. Darden School Partners With APCO Worldwide on the ‘Top 100 Champion Brands’ Study

The University of Virginia Darden School of Business Institute for Business in Society (IBiS) and global communication and business strategy firm APCO Worldwide announced today the ranking of the world’s “Top 100 Champion Brands,” based on a global study evaluating the brand strength of nearly 500 of the largest public and private corporate brands. The highest scoring brands in 2014 were Microsoft, Intel, Google, Nestlé and Disney. Darden provided academic insights for the study.

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Medicine

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Growth of Digital Pharmaceutical Marketing Tactics Targeting Physicians Requires New Industry Standards, According to Penn Researchers

A new perspective piece in The New England Journal of Medicine, written by health policy researchers at the University of Pennsylvania’s Perelman School of Medicine and Leonard Davis Institute of Health Economics, describes various digital marketing tactics targeting physicians, outlines concerns about their influence over physician decisions, and makes recommendations about how to adapt policies to keep up with the changing nature of pharmaceutical marketing.

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