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Utrafast Imaging, Smallest Transistor, Electronic Cyclones, Sensor-Filled Glove, and More in the Engineering News Source

The latest research and features in the Newswise Engineering News Source

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marketing campain, Marketing expert, Human Behavior, Consumer spending, consumer attitudes, Charitable Donations, Charitable Giving

The Complexity of “Cause Marketing” Campaigns

However, in their new study “Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment,” University of Chicago Booth School of Business Professor of Marketing Jean-Pierre Dubé, Xueming Luo of Temple University and Zheng Fang of Sichuan University find that the effects of cause marketing are more complicated than that. In their study, to be published in the forthcoming INFORMS journal Marketing Science, the researchers find that offering price discounts and donations simultaneously can actually reduce sales in cause marketing settings. This means that while cause marketers believe that combining discounted services and donations will automatically lead to higher traffic and overall revenue, often the opposite is true.

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Dna Bar Coding, seafood fraud, Conservation And Marine Biology

EMBARGOED

A reporter's PressPass is required to access this story until the embargo expires on 25-Apr-2017 7:00 AM EDT

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Babson, babson college

Babson College Takes Over San Francisco Station with Latest Advertising Campaign

Babson College, No. 1 in entrepren­eurship education for the 24th consecutive year, has launched a new advertising campaign that will dominate the entire 4th and King Caltrain San Francisco Station throughout the month of April.

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SpaceX

ASU-Led Team Invited to SpaceX’s Hyperloop Pod Competition II

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SpaceX has announced that an Arizona State University-led team is invited to participate in the private space company’s Hyperloop Pod Competition II. Finals will be held at the SpaceX track in Hawthorne, California August 25 through 27.

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Rensselaer Polytechnic Institute Professor Examines Mastering Market Intelligence in Emerging Economies

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Rensselaer business school professor’s research studies new approaches to gathering and using market intelligence in rapidly changing economies

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Techstars, health-tech startups, Cedars-Sinai Accelerator

Health-Tech Startups Pitch Their Innovations on “Demo Day” With Eye Toward Bringing Breakthrough Innovations to Market

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Seven health-tech startups will showcase their innovations and inventions April 19 at a Demo Day for investors, health professionals and the media. The seven have just completed a three-month intensive tech boot camp known as the Cedars-Sinai Accelerator powered by Techstars, which helps startups bring their ideas and innovations to the marketplace.

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Upcoming Airline Quality Rating Announcement to Reveal Best U.S. Carriers

When it comes to four key performance factors tied to customer satisfaction, American-based airlines appear to be heading in the right direction, according to preliminary results of the Airline Quality Rating (AQR), the longest running, most comprehensive study of the performance quality of the 12 largest airlines in the United States.

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Online clothing rentals, Apparel Industry, sharing economy

Consumer Reviews Reveal Positive Experience in Renting Formal Dresses

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More and more consumers are going online to rent clothing, particularly formal dresses. An Iowa State researcher says judging from online reviews, consumers are embracing the rental experience for prom, charity balls and other formal occasions.

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Products Can Be Pals When You’re Lonely, but It May Cost You, Study Finds

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According to a new study, it appears humanlike products do keep people from seeking out normal human interaction, which is typically how people try to recover from loneliness. However, there are limits to this phenomenon, and the long-term consequences are unclear, the researchers said.







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