Feature Channels:

Marketing

Add to Favorites | Subscribe | Share

Filters:

  • (Press "esc" to clear)

Business

Channels:

Keywords:

Consumers' Taste for Beef Varies by Brand Name, Kansas State University Study Finds

ScreenShot2016-05-03at10.20.34AM.png

Kansas State University meat scientists have found that the brand name on grocery store beef makes a difference in how consumers perceive flavor, texture, juiciness, tenderness and overall liking of the product.

Life

Social and Behavioral Sciences

Channels:

How Families with Seriously-Ill Children Manage Social Interactions, How Migraines Affect the Family, Families with Kids Increasingly Live Near Families Just Like Them, and More in the Family and Parenting channel

How Families with Seriously-Ill Children Manage Social Interactions, How Migraines Affect the Family, Families with Kids Increasingly Live Near Families Just Like Them, and more in the Family and Parenting channel

Life

Business

Social and Behavioral Sciences

Channels:

Study Tracks Perceptions of Making Ethical Purchases

Society believes that those on social assistance - or welfare - should not be paying a premium to purchase ethical goods instead of cheaper alternatives, according to a new study from Simon Fraser University's Beedie School of Business.

Business

Channels:

Keywords:

The Wistar Institute and Cormorant Pharmaceuticals Form Partnership

DSCN5241.JPG

Global collaboration applies Wistar expertise to promising Cormorant therapeutic drug development

Medicine

Channels:

Keywords:

Top Ten Functional Food Trends for 2016

The April 2016 issue of Food Technology magazine published by the Institute of Food Technologists (IFT) features Contributing Editor A. Elizabeth Sloan’s insights on the top 10 functional food trends for 2016. Sloan gathered data from a multitude of industry resources to come up with the following trends.

Business

Channels:

Keywords:

Babson Student Business Wins Collegiate Next Great Consumer Brands Competition

Babson undergraduates Hanson Grant Class of ’16 and Ken Zhang Class of ‘16 have been recognized for their innovative business, Think Board, by the Terry College of Business for the Next Great Consumer Brands Award.

Business

Channels:

Keywords:

Clothing Made From Tea Byproduct Could Improve Health of Fashion Industry

Young-ALeePortrait.jpg

The fashion industry generates a lot of waste, which is why a team of Iowa State University researchers developed a new fiber that's 100 percent biodegradable. Researchers are testing the fiber – made from a green tea byproduct – to see if it's a viable alternative.

Business

Channels:

If Your Favorite Brand Is Sincere, Is Innovation What You Expect?

113978_web.jpg

Open the box of that new smartphone. Oops, it feels differently from expectations based on what you'd seen. Embrace it or be disappointed? Your reaction is likely tied to your perception of the brand, says Aparna Sundar of the University of Oregon.

Science

Channels:

UF/IFAS Researchers Try to Expand Muscadine Grape Market

Muscadine grapes are grown only in the South and are not very well known in other parts of the country, said UF/IFAS Professor Charles Sims said. Apparently, more consumers are apt to buy muscadine grapes if they know about them, at least according to a recent UF/IFAS experiment.

Business

Channels:

Keywords:

Eco-Friendly Store Brands Are a ‘Win-Win-Win Situation’

A new study published in the Journal of Retailing by researchers with Concordia University in Montreal shows store brands can increase if companies couple ethical marketing with higher prices.

Life

Education

Channels:

Keywords:

“Far Beyond” Brings the Stony Brook University Story to Life

SideofLibrarywithMantra.jpg

As Stony Brook University continues its ascent as one of the nation’s preeminent research universities, students, faculty, alumni and staff now have a new compelling and consistent communications framework from which to tell their stories, to describe their life-changing experiences, and to reflect their pride: FAR BEYOND.

Business

Channels:

Corporate Sustainability Should Be Core Strategy, Requires Paths Unique to Each Business

Prior to the 1990s, there was little concept of corporate sustainability within the textile and apparel industry. However, beginning in the mid-1990s, clothing and apparel corporations began receiving pushback from consumers regarding social, environmental and economic sustainability. In an effort to qualify the process of investing in corporate sustainability, University of Missouri researchers examined two major international apparel brands, Nike and Adidas, to determine the paths taken to reach corporate sustainability. Saheli Goswami, a doctoral student in the MU College of Human Environmental Sciences, says that while both companies are currently models of corporate sustainability, they took very different paths to reach the end goal.

Life

Education

Channels:

Keywords:

USC Annenberg and USC Marshall Honor Robert v. Kozinets with Endowed Hufschmid Chair

The USC Annenberg School for Communication and Journalism has announced that Robert V. Kozinets has been selected as the Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication.

Business

Channels:

Keywords:

Use the Right Analogy, Survive the Zombie Apocalypse

clouds-zombies-id-media-relations.jpg

A study by a University of Delaware marketing professor looks at the best ways to use analogies in marketing.

Business

Channels:

Keywords:

DHS S&T Announces New Cybersecurity Risk Analysis Tool on the Commerical Market

RotBand_TTP_5thTransition_PACRAT_April2016.jpg

DHS S&T announced a fifth cybersecurity technology has been licensed for commercialization as a part of the Cyber Security Division’s Transition to Practice program.

Life

Business

Pop Culture

Channels:

Airline Quality Rating: 2015 Airline Performance Improves Slightly; Virgin America Narrowly Retains Top Spot

As Virgin America claimed the top spot for the fourth consecutive year, overall U.S. airline performance improved slightly in 2015, according to the 26th annual Airline Quality Rating (AQR), released today (Monday, April 4) at the National Press Club in Washington.

Business

Channels:

Rural Residents Seek Farmers Markets, UF/IFAS study shows

FARMERSMARKETGRANTS022615.jpg

"The finding also suggests that rural households may be seeking out farmers’ markets as a travel destination rather than as part of a multi-stop shopping trip, as would often be the case with urban consumers," said Alan Hodges, an Extension scientists in the UF/IFAS department of food and resource economics.

Business

Channels:

U.S. Can Capitalize on Chinese Orange Juice Market Potential

Opportunity awaits American and Florida marketers who want to sell 100 percent Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Chinese consumers drink mostly 10 percent orange juice drink.

Business

Channels:

Keywords:

Research Shows Positive Side to Pricing Below Cost

PricingBelowCost-Research-702x336.png

Researchers at Syracuse University’s Martin J. Whitman School of Management have found a new reason for firms to price below cost and it’s not to undercut the competition. Turns out exchange rates and currency fluctuations may actually cause a corporation to price below cost to ensure consistent profit margins across a global supply chain.

Business

Channels:

Prof. Amanda Nicholson, Expert on Retail and Brand Management, Is Available for Interviews

A_Nicholson2012web.jpg