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Book Early and After Work if You Want to Enjoy Your Next Hotel Stay

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If you’re planning a summer vacation or weekend getaway, when you book your hotel room can make a big difference. A new Iowa State University study found you’ll be happier with your hotel stay if you book your room after business hours.

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Time for Marketing Campaigns to Reflect Cultural Differences Within Families

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A cereal commercial intended to tout the health benefits of Cheerios, instead sparked a debate about the interracial family featured in the ad. But for an Iowa State University marketing professor the family in the ad represented a change that is long overdue.

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Study Finds Restaurants in Public Housing Developments Serve Fewer Healthy Meals, Nearly 75 Percent of Entrées Unhealthy

Researchers found that restaurants in public housing develops serve fewer healthy meals. Roughly 75 percent of those entrées at restaurants near housing developments were unhealthy.

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Nowhere to Hide: Kids, Once Protected, Now Influenced by Tobacco Marketing

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New study finds teenagers and young adults are exposed to direct mail and web coupons from tobacco manufacturers. This exposure translates into increased nicotine use among youth.

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What Influences US Most When Choosing Wine?

A University of Adelaide wine marketing researcher has examined what influences selection along the wine supply chain.

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Eyes in the Cereal Aisle – How Cap’n Crunch’s Gaze Is Influencing Your Purchasing

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Director of Cornell’s Food and Brand Lab Brian Wansink and post-doctoral lab researcher Aner Tal, are releasing a new study today published in the Journal of Environment and Behavior that discovered consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them straight in the eye. Not surprisingly, the study also found that the gaze of characters on children’s cereal boxes is at a downward, 9.6-degree angle, while characters on adult cereal boxes look almost straight ahead.

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Fast Food Giants’ Ads for Healthier Kids Meals Don’t Send the Right Message

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Children who viewed TV ads for Kids Meals were commonly unable to recall milk or apples, items added to make the meals healthier. Instead many kids thought apples were french fries.

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Marketing Professor Studies Why, How and When People Buy Things

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Michael Barone has made a career out of researching consumer behavior

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Policies Banning Tobacco Displays May Deter Adult Smoking; A Graphic Health Warning Sign at Pos Might Not

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Polices that ban tobacco product displays at point of sale may reduce adults smoking by deterring purchases, though a single graphic health warning sign at the POS may not, according to a study by researchers at RTI International and Tarheel Technologies.

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Analysis of 50 Years of Hit Songs Yields Tips for Advertisers

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Researchers have analyzed 50 years’ worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences.

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