Feature Channels:

Marketing

Add to Favorites | Subscribe | Share

Filters:

  • (Press "esc" to clear)

Life

Business

Social and Behavioral Sciences

Channels:

Keywords:

"Tobacco Goes to College" Shows Battle for Youth Market Began Early

Crawford-TobaccoGoestoCollege.jpg

In her book “Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980,” Dr. Elizabeth Crisp Crawford, North Dakota State University, Fargo, studied how tobacco advertising targeted college students to smoke, smoke, smoke that cigarette. Crawford found the advertising plans and creative tactics to be extremely strategic over the six decades studied. The book’s in-depth analysis of vintage cigarette ads provides insights into sophisticated advertising that was well ahead of its time, and still applicable in today's discussion of promoting e-cigarettes.

Life

Social and Behavioral Sciences

Channels:

Keywords:

Movie Theaters in Developing Economies Should Consider the Big Screen

In emerging economies, where real estate is expensive and space is limited, there has been a boom in multiplex movie theater construction fueled by the conviction that small screens with many show times will increase ticket sales. But new research from the University of Chicago Booth School of Business finds that the strategy doesn’t always work.

Life

Social and Behavioral Sciences

Channels:

Keywords:

If You Purchase an Embarrassing Product Online, Do You Still Blush? New Study Says Yes

kherd_lrg.jpg

Published research and common knowledge suggest that embarrassment is something we experience only when we are around other people. But a new research study co-authored by an Indiana University professor found that people often are embarrassed when buying sensitive health care products privately and online -- products such as home test kits and medications for incontinence and sexual dysfunction.

Life

Pop Culture

Channels:

Keywords:

Make New Friends, But Keep the Old—Expert Says Converse Marketing Strategy is ‘Gold’

AlisonShieldsimage.jpg

Business

Channels:

Keywords:

How to Trust What Your Customers Say About Your Brand

Marketers would love to get inside the consumer’s brain. And now they can. Researchers at UC Berkeley’s Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches what they are actually thinking.

Life

Business

Social and Behavioral Sciences

Channels:

Keywords:

News Today Tips the Scales Tomorrow

What’s in the newspaper today can predict how skinny or fat a country’s population will be tomorrow, says new research published in BMC Public Health.

Life

Business

Social and Behavioral Sciences

Channels:

Keywords:

​Sex and Violence May Not Really Sell Products

If there’s one thing advertisers think they know, it is that sex and violence sell. A new analysis, however, provides some of the best evidence to date that this widely accepted adage just isn’t true.

Science

Channels:

Keywords:

CEOs Discuss Need for Better Fact-Based Dialogue with Consumers

Consumers demand answers about their food and three food industry CEOs agree they need to find new ways to tell their story and educate their customers, according to a CEO Panel July 14 at IFT15: Where Science Feeds Innovation hosted by the Institute of Food Technologists (IFT) in Chicago.

Business

Channels:

Keywords:

From the World Cup to the World’s Stage: The Future of Women’s Soccer

STryce_1.png

Medicine

Life

Social and Behavioral Sciences

Channels:

Keywords:

Adolescent Exposure to E-Cigarette TV Ads Increases Likelihood of Future Use

Adolescents who are exposed to e-cigarette TV advertising are more likely to try e-cigarettes in the future, according to a groundbreaking experiment from researchers at RTI International.