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Article ID: 698541

Tobacco Is Marketed More Heavily in Milwaukee’s Minority Neighborhoods, Study Finds

University of Wisconsin-Milwaukee

Tobacco products in Milwaukee are more aggressively marketed in stores in African-American and Latino neighborhoods than in white ones, according to a study led by a public health researcher at the University of Wisconsin-Milwaukee.

Released:
3-Aug-2018 12:05 PM EDT
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Article ID: 698232

Brandwidth Solutions Recognized as Pennsylvania’s 2018 Best Specialist Life Science Marketing Agency by AI Global Media

70th AACC Annual Scientific Meeting Press Program

Brandwidth Solutions, LLC, a full-service marketing agency addressing science-based businesses, has been recognized as Best Specialist Life Science Marketing Agency 2018-Pennsylvania by AI Global Media.

Released:
30-Jul-2018 11:05 AM EDT
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Article ID: 697912

This UVA Darden Alumna May Have Solved Shoppers’ ‘Generic Vs. Brand Name’ Dilemma

University of Virginia Darden School of Business

Darden alumna Meg Greenhalgh creates Brandefy, an app that helps consumers decide between generic and name-brand products through ingredient comparisons and user reviews, and closed an initial funding round.

Released:
25-Jul-2018 8:05 AM EDT
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Education

Article ID: 697902

Concept Using ‘Reference Prices’ Offers Another Way of Looking at How Consumers Make Their Choices, Johns Hopkins Researcher Says

Johns Hopkins University Carey Business School

A new study by a Johns Hopkins University researcher presents a broader model using “reference prices,” which he says may better account for how consumers make their choices.

Released:
24-Jul-2018 5:05 PM EDT
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Social and Behavioral Sciences

Article ID: 666325

Is Overtourism a Problem, Endangered Species Act in Danger, Trump-Putin Summit Experts, and More in the U.S. Politics News Source

Newswise

Go here for the latest political experts, features and research in U.S. Politics

Released:
20-Jul-2018 3:20 PM EDT
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Law and Public Policy

Article ID: 697485

The ‘Moral Disgust’ Some Feel for Counterfeit Items Can Extend To the Genuine Products Being Copied

Johns Hopkins University Carey Business School

A study co-authored by a Johns Hopkins University marketing expert says this feeling of revulsion is not limited to counterfeit products; it also may extend to the genuine items being copied. This should raise alarms among the makers of legitimate products that may be subject to counterfeiting, the study warns.

Released:
16-Jul-2018 3:50 PM EDT
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Social and Behavioral Sciences

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Article ID: 697422

Mobile Coupons Can Increase Revenue Both During and After a Promotion

Binghamton University, State University of New York

New research from Binghamton University, State University at New York finds that mobile coupons can affect both short- and long-term sales goals, and that targeting customers with the right type of mobile coupon can boost revenue.

Released:
16-Jul-2018 8:00 AM EDT
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Article ID: 697046

How Not to Get Bored with the Same Old Things

Ohio State University

Robert Smith, assistant professor of marketing in the Fisher College of Business at The Ohio State University, talks about the concepts of satiation and entitativity, and how we learn about ourselves through targeted advertising.

Released:
5-Jul-2018 1:05 PM EDT
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Social and Behavioral Sciences

Article ID: 696922

​3 Research-Based Ways to Maximize the Fun of Leisure Activities

Ohio State University

Everyone’s so busy these days that it is easy to think you need to schedule time to have fun. But be careful about how you do that, said Selin Malkoc, a time management expert at The Ohio State University’s Fisher College of Business. Research shows that scheduling can undermine enjoyment if it is not done right,

Released:
2-Jul-2018 11:05 AM EDT
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Social and Behavioral Sciences

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Article ID: 696711

In Surveys, People Say They’Ll Pay Twice What They’re Actually Willing to Spend

Ohio State University

When researchers compared what study participants reported they were willing to spend on goods with what they actually shelled out in experiments designed to mimic a real-world shopping experience, there was a big gap.

Released:
27-Jun-2018 10:05 AM EDT
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