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B-School Prof is Consumer Pricing Expert in the Courtroom

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When cases and investigations for deceptive price advertising are brought before courts, a business school professor has been an expert witness and consultant for nearly 25 years.

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No Purchase Required to Win? Devoted Customers Not So Sure

Loyal customers of a company feel that they are more likely and more deserving than others to win perks from the business – even those that are randomly given out.

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Little League World Series: GW Youth Sports Experts Available

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Out of Sight Out of Mind? Study Shows How Non-Consumption Shapes Desire

Whether it's your favorite pizza that's only available in your hometown, or your need for a daily Facebook fix, when something becomes temporarily unavailable, does your desire for it increase or decrease over time? The answer depends on whether substitutes for those missing things are introduced.

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On Eve of National Disability Independence Day, Texas Tech Prof Finds Citizens with Disabilities Aren’t Well Represented in Commercials

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Avoiding Buyer's Remorse: Is Product Satisfaction Higher When Consumers Are Flush?

According to a new study in the Journal of Consumer Research, consumers are less satisfied with what they have purchased with their bottom dollar compared to when they have money in the bank.

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Study Shows How, When Consumers Remember Brands in Celebrity Advertisements

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A marketing researcher at the University of Arkansas found that consumers are more likely to forget information within advertisements in the same magazine that show a celebrity endorsing a neutral product.

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Iowa State Is First U.S. Student Team to Win International Data Mining Competition

An Iowa State team topped 98 universities from 28 countries to capture first place in the 15th annual Data Mining Cup. It is the first time a U.S. team has won. A leading European data mining company sponsors the intelligent-data analysis competition "to identify the best up-and-coming data miners."

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Underage Drinkers Heavily Exposed to Magazine Ads for Alcohol Brands They Consume

Underage drinkers between the ages of 18 and 20 see more magazine advertising than any other age group for the alcohol brands they consume most heavily, raising important questions about whether current alcohol self-regulatory codes concerning advertising are sufficiently protecting young people.

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Back Away, Please

According to University of Chicago Booth School of Business Professor Christopher K. Hsee, we still have negative feelings about things that approach us — even if they objectively are not threatening.

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