Feature Channels:

Marketing

Add to Favorites | Subscribe | Share

Filters:

  • (Press "esc" to clear)

Life

Law and Public Policy

Channels:

Transgender Candidates, Texas for Trump, Experts on National Security, in the U.S. Politics News Source

Go here for the latest political experts, features and research in U.S. Politics

Business

Channels:

Mobile Marketing, marketing campain, geolocating , price targeting, competitive targeting

Competing for Customers at the Cinema

Of 16,000 subjects who received at least one text message offer, 535 purchased a voucher at one of the two theaters that day, which is a promotional response of 3.3%. This was a significant boost in sales, proving that the discounts were effective in in-creasing business.

Life

Social and Behavioral Sciences

Channels:

Underage Drinking, alcohol marketing, Internet alcohol marketing

Pilot Study Finds Youth More Likely Than Adults to Report Seeing Alcohol Marketing on the Internet

Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, with almost one in three saying they saw alcohol-related content in the previous month, according to a new pilot survey led by the Johns Hopkins Bloomberg School of Public Health.

Life

Social and Behavioral Sciences

Channels:

gift, gift-giving, Shopping, Gifts, Retail, Relationships, Valentine's Day, Mother's Day, birthdays, Christmas

Marketing Expert Available to Discuss Gift Buying and Relationships

Life

Social and Behavioral Sciences

Channels:

Consumer Behavior, consumer attitudes, Bundling, Valuation

Buyer and Seller Beware: Bundling Affects How Consumer Products Are Valued

They found that there is an “asymmetry” that applies to the valuation of items offered as a bundle: “consumers will demand more compensation for and experience greater dissatisfaction from the loss of items from bundles, compared to the loss of the same items in isolation.”

Business

Channels:

Super Bowl 51, Advertising, Honda, commericals, Football

Honda Voted No. 1 Super Bowl Commercial by MSU Faculty

A commercial for Honda featuring talking yearbook photos of celebrities encouraging people to follow their dreams earned the top grade in the Michigan State University Department of Advertising and Public Relations’ list of best commercials aired during this year’s Super Bowl.

Life

Pop Culture

Channels:

Superbowl, superbowl ads, Halftime Show, Politics, Advertising, Lady Gaga, Tom Brady, Donald Trump

Politics Take the Playing Field at Super Bowl LI: Marketing Expert Comments on the Ads, Halftime Show

football-flag-usa.jpg

Business

Channels:

Super Bowl, Marketing, Sports, Sports Psychology

#UWM Experts Available for Super Bowl Comment

Business

Channels:

Super Bowl 51, Commercials, advertising campaigns, Advertsing, Football

Advertisers Spend Record High Dollars for Super Bowl Commercials

Life

Business

Pop Culture

Channels:

Super Bowl, Marketing, advertising campaigns

Virginia Tech Marketing Expert Available to Discuss Super Bowl Advertising

Bagchi.jpg

Medicine

Life

Social and Behavioral Sciences

Channels:

Super Bowl, Super Bowl Sunday, Roland Williams, Super Bowl champion Roland Williams, Champion Academy, meatless monday, Super Monday, Chef Danny Boome, Michelle Cardulla, Meatless Monday Rochester, skip meat, skip meat for health and environment

Super Bowl Champ Roland Williams Mentors Kids to Eat More Veggies on Meatless Monday

MichelleDannyandRoland_1.jpg

Super Bowl champion Roland aims to call attention to the needs of underserved youth and their families. He works with celeb chef Danny Boome, and teaching artist for Young Audiences of Rochester Michelle Cardulla. They partner to inspire kids to move from fast foods to plant foods with Meatless Monday.

Life

Business

Pop Culture

Channels:

Super Bowl 51, Super Bowl Advertising, Super Bowl Ad, Advertising, Marketing, Brands

Super Bowl Ad Expert: Don't Look for Super Commercials This Year, but There Will Be Highlights

University of Delaware marketing professor John Antil dug into the numbers and the advertisements planned for Super Bowl LI and says viewers who prefer the commercials to the game might be let down this year. Still, some spots will break new ground and make it into the highlight reel.

Life

Business

Pop Culture

Channels:

Fashion Design, Environmental Impact, Consumer Behavior, denim, leather, fashion personalization, leather alternatives, Fashion Trends

Fashion Forecasts for 2017: Less Cowhide, More Denim, Eye-Popping Sleeves -- and Consideration for the Planet

divitaphotobySarahHess.jpg

After years of wanting the cheapest prices possible for clothes, consumers are starting to consider how their clothes are made and their impact on the environment, says fashion forecaster/author Lorynn Divita, Ph.D., of Baylor University.

Business

Channels:

Johns Hopkins Carey Business School, Websites, Information Systems, Consumer reviews, Product Review, product reviewers, Marketing

Product Review Websites Try to Help but Actually May Harm Consumers

Third-party “infomediary” websites that aim to inform the public about products are sometimes, inadvertently, doing a disservice to the people they’re trying to help, according to new research.

Business

Channels:

Uber, Lyft, Marketing, brand equity, Corporate Reputation, Corporate Governance

Trump Order Puts Lyft and Uber at Odds, Professors Weigh In on What’s at Stake for Brands

Lyftgradescopy.jpg

A poll asked a panel of business school professors to grade Lyft and Uber on their reactions to Donald Trump’s executive order barring visitors and refugees from seven predominantly Muslim countries. Lyft was quick to oppose the ban and donated $1 million to the ACLU while Uber was more equivocal and continued to operate despite a Taxi walkout. The professors gave Lyft a “B” and Uber a “C+” for their respective actions and statements.

Medicine

Channels:

Medical Simulation, medical simulation training, Training, Health Education, Video Analysis, Video, Hospital, Nursing Education, Patient Safety

Education Management Solutions Unveils SIMULATIONiQ™ SimBrowser™ at the International Meeting on Simulation in Healthcare (IMSH)

SIMULATIONiQ SimBrowser is a web-based application that allows users to view live or recorded videos for all standalone SIMULATIONiQ products deployed within their institution. It provides easy access for instructors and administrators to monitor their medical training units from anywhere, on any device, within their institution's network.

Business

Channels:

Superbowl, Commercials, Advertising, advertising campaigns, Budweiser, Super Bowl, Super Bowl Ad, Super Bowl ads, Super Bowl commercials

Superbowl LI: Expert Weighs in on Super Marketing Spending

MKT_AyallaRuvio.jpg

What does it take for brands to stand out in a sea of competing advertisers, and what should we expect to see this year? Look no further than Broad College of Business’ Dr. Ayalla A. Ruvio, professor of marketing and resident expert in applied consumer behavior, for answers.

Business

Channels:

UC Berkeley, Haas School Of Business, Mobile Marketing, Super Bowl Ad, GPS, geo-fencing, Coupons, Ecommerce, Marketing, Social, Consumers, Super Bowl Advertising, Super Bowl

Mobile Marketing 2.0: It’s Not Just Where You Are but Whom You’re Near

Location data can also help to discover customers’ personal preferences. Research now shows that consumers are more likely to respond similarly to a mobile marketing offer or coupon if they have recently been in the same physical place.

Life

Business

Law and Public Policy

Channels:

Video Game Ratings, Parental Control, Video games and behavior

Video Game Ratings Work, if You Use Them

VideoGameRatings2.jpg

Critics have questioned the effectiveness of video game ratings, but new Iowa State University research finds children spend less time playing violent video games when their parents use the rating system to guide purchases and set rules for video game play.

Medicine

Channels:

Concussion, concussion awarenes, Concussions, concussions youth sports, Concussions in teens, concussion care, Concussion Guidelines, concussion in sport, Football Helmets, Football helmets, concussions, biomedical engineering, CTE, TBI, traumatic brain injuries, traumatic brain injury (TBI), Sports Safety, Sports Science, Mechanical Engineering, materials

Partnership to Deliver Safer Football Helmets Announced

UAB and VICIS have each made major strides in developing next generation football helmets in response to the growing concussion crisis, and they have partnered to combine expertise and intellectual property to bring more effective helmets to the market.







Chat now!