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Adolescent Exposure to E-Cigarette TV Ads Increases Likelihood of Future Use

Adolescents who are exposed to e-cigarette TV advertising are more likely to try e-cigarettes in the future, according to a groundbreaking experiment from researchers at RTI International.

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Offering Healthier Options at Carryout Stores Improves Bottom Line

A pilot program designed to encourage mom and pop carryout shops in Baltimore to promote and sell healthier menu items not only improved eating habits, but also increased the stores’ gross revenue by an average 25 percent, new Johns Hopkins Bloomberg School of Public Health research found.

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Marketing Messages Can Be Contagious

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A University of Kentucky marketing professor is co-author of a just-published study that suggests the thrill a person feels at seeing one particular item while shopping often carries over to unrelated items.

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@WhitmanatSU Retail expert discusses Gap's challenges

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Loyalty Rewards Programs Work Best in Online Retail vs. Brick-Mortar Stores

Attention, shoppers: “Loyalty reward” discounts are more useful, from the perspective of both consumers and retailers, in the online arena than at traditional brick-and-mortar stores, according to new research from Johns Hopkins University.

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Study: Brain Activity Can ID Potential Buyers

Participants went through MRIs, which showed their brain activity when they viewed campaign ads on cage-free eggs.

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Trending Stories Report for 27 May 2015

Trending news releases with the most views in a single day. Topics include: genetics, cancer, nanotech, elderly care, marketing research, energy, children's health, and immunology.

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@WhitmanatSU #marketing expert discusses impact on carmaker brands in wake of #Takata airbag recall

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TVs and Second Screens a Bad Combination for Advertisers

If you’re watching television while using a second screen – like a smartphone or tablet – new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.

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Trending Stories Report for 22 May 2015

Trending news releases with the most views in a single day. Topics include: swelling magnets; using genetics to fight dengue fever; cybersecurity; Hubble finds 'Nasty' star; ventilation and patient survival; food security; gamification in business; and cancer research on implants to improve glioma treatment.