It's all so boring. The party conventions were boring. The presidential debates were boring and the presidential race is boring. And even Vice President Gore has been called stiff and unexciting.
"We now want drama and excitement in our candidates," says public relations professor John Wittig, Ph.D. "This need for excitement comes from the reporters assigned to cover the race who hear the same stuff all the time. They therefore focus more on things like how the campaigns are run and inside analysis."
But voter attitudes are shaped by the press, and given the present voter apathy, press comments about boring races may give the public justification for not voting. Wittig is available after Oct. 24.
Contact Gail Short, UAB Media Relations, 205-934-8931 or [email protected].
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