Naughty Or Nice? A Field Trip Into the World of Cybersquatters and Pornographers Uncovers New Ways to Study Behavioral Economics
University of California, Berkeley Haas School of BusinessWhen he took his behavioral economics research out of the lab and into the world of Internet domainers and pornographers, UC Berkeley professor John Morgan found that business professionals in industries typically considered “shady” are better collaborators and more “trusting, trustworthy, and altruistic” than college students whom he tested in a lab setting.