Newswise — The end of analog television, due as 2009 dawns, will set off a landrush for valuable broadcast spectrum, and bring consumers better cellphone reception, mobile broadband Internet, and, potentially, new communications services not yet imagined. Of course, those relying on broadcast analog signals for their TV pictures may wake up to a world of nothing more than static.

In an article in the October issue of IEEE Spectrum, industry veteran Robert Rast looks at what will happen as that date approaches, reviews the broadcast spectrum auctions conducted so far, and predicts who will be the winners and losers in this unprecedented change.