When two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company’s value. According to new research from the University of Georgia, big brands often struggle to maintain their market power after tying the corporate knot.
The new collaborative report details the impact of baby formula shortages on infant-feeding practices.
Here are some of the latest articles added to the Behavioral Science channel on Newswise.
The pandemic has contributed to an increased awareness of global supply chains, and people are increasingly concerned about labor exploitation and environmental degradation in the making of consumer products.
Systems developing alternative credit scores can be like a black box, according to University of Georgia financial regulation researcher Lindsay Sain Jones. With the pool of personal data available growing, it’s time to take a second look at how the American credit scoring system works and is regulated.
To protect their brand or uphold uniformity, franchisors sometimes terminate contracts with franchisees. A new study found profitability decreased right after termination but essentially bounced back in two years. The researchers also discovered young, rapidly growing chains benefited more from ending contracts with wayward franchisees compared to mature, slow growing chains.
A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
Sometimes consumers like products created with science and other times they do not, and new research from the University of Notre Dame shows that it all depends on what the marketer is trying to sell: sensory pleasure or practicality.
Airline frequent-flyer programs are a staple for air travel, particularly frequent business travelers, but do they add to the cost of business travel for employers? A new study says yes.
Taking a risk and praising a competitor wins over consumers on Twitter, especially skeptical ones, according to this study. And that turns conventional wisdom about acknowledging competitors on its head.
Researchers from Concordia University and HEC Montreal published a new paper in the Journal of Marketing that explains how the development of markets towards greater concerns for aesthetics and craft—whether it be the search for the perfect espresso shot or the creation of a visually complex tattoo—results from interactions between craft and commercial firms.
New research from Rensselaer Polytechnic Institute shows that when service-industry companies respond with the right mix of rational and emotional cues that match the nature of complaints in negative reviews, it can positively impact the perception and ratings of future customers as well as the complaining customer.
Are you looking for expert commentary on the leaked opinion draft that appears to overturn Roe v. Wade? Newswise has you covered! Below are some of the latest headlines that have been added to the U.S. Supreme Court channel on Newswise.
Artificial intelligence systems can be trained to write human-like product reviews that assist consumers, marketers and professional reviewers, according to a study from Dartmouth College, Dartmouth’s Tuck School of Business, and Indiana University.
In conducting its research mission, the skilled and resourceful scientists and engineers at the U.S. Department of Energy’s Thomas Jefferson National Accelerator Facility generate ideas and technologies that have the potential to solve real-world problems. Now, with the establishment of its new Research and Technology Partnerships Office, the lab is expanding its capabilities to put the lab’s scientific and technological advances to work to the benefit of society. The Research and Technology Partnerships Office will ensure that intellectual property opportunities generated in support of the lab’s research mission receive the focus, support and outreach they need to reach the marketplace. She will also initiate and lead new programs related to the lab’s mission.
People may forgo displaying luxury brands and other signals of status when they want to convince others that they will collaborate well with a team, as people who signal their wealth and social status could be perceived as uncooperative, according to research published by the American Psychological Association.
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