Critics claim environmental regulations hurt productivity and profits, but the reality is more nuanced, according to an analysis of environmental policies in China by a pair of Cornell economists.
Researchers from California Polytechnic State University and University of Oregon published a new paper in the Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies.
An international team of researchers has developed a tool for assessing brand reputation in real time and over time. In a demonstration that looked at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.
There’s a reason that online ticket sellers hit you with those extra fees after you’ve picked your seats and are ready to click “buy.”
In a new study from the University of Notre Dame, researchers quantify how school district connectivity increases test scores, but underscore the dark side of technology — increased behavior problems.
Political polarization is having far-reaching impacts on American life, harming consumer welfare and creating challenges for elected officials and policymakers to corporate executives and marketers, according to a new scholarly paper by researchers from six universities across the country.
For many people in the world today, life is now divided clearly into two eras: before and after COVID-19. This epochal demarcation will shift how people buy and consume goods.
The American Chiropractic Association (ACA) has endorsed five backpacks from Vera Bradley, a leading American bag and luggage company and iconic lifestyle brand. The brand’s Campus Backpack®, XL Campus Backpack®, XL Journey Backpack®, ReActive Grand Backpack® and ReActive XL Backpack® were approved following an evaluation by a review board of ACA chiropractors, who acknowledged both their smart functionality as well as body-healthy features.
New research finds that satisfied customers mean increased profits even for public utilities that don’t face competition. Professors found that customer satisfaction does not lead to increased profits via higher rates or greater demand suggests current regulatory controls are effective. Their findings suggest regulators should view investments in customer satisfaction as recoverable costs.
With Super Bowl 55 less than two weeks away, marketers are geared up for this year's batch of advertisements. But after a tumultuous year, what's the right tone for advertisers to strike? Maryland Smith's Henry C. Boyd III has an idea.
When entrepreneurs dream up ideas for new businesses, cannabis use might help, and hinder, their creativity, according to a new study in the Journal of Business Venturing by Washington State University researchers.
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