Feature Channels: Marketing

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Just as people are more likely to give more to close friends than to strangers, people may be more likely to give less to close friends than to strangers if there is a mutual overall benefit for doing so. Call it altruistic selfishness. The gift-giver may see himself and a close friend as a unit—and choose the best total gift for the unit rather than for either individual. The total gift could end up including the gift purchased, a free gift, and any money saved.

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If you just flubbed a big work project, you might be feeling down on yourself. Maybe you’ll head to the mall to indulge in a little retail therapy. Buying products is a common way to make yourself feel better, with half of all Americans reporting that they do it.

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Clocking in at work at 9 a.m. and being out by 5 p.m. isn't the perfect lifestyle for everyone and surely not for 2008 Indiana State University graduate Chris Penn.

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When it comes to making healthier food purchases in our nation’s grocery stores, the simpler the nutritional packaging is, the better. In fact, if one only has to look at a single number—a score that represents the nutritional value of what’s inside the packaging—a consumer is more likely to buy healthier products, finds a study involving research performed at the University of Pittsburgh.

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As the Super Bowl marks its 50th anniversary, deciding whether to spring for an ad is tougher than ever for companies. Frank Germann, an assistant professor of marketing in the University of Notre Dame’s Mendoza College of Business, says the decision is easier when broken down into a cost per impressions.

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A common marketing message from consumer brands is "you will perform better with us." Research from the University of Notre Dame's Mendoza College of Business examined whether using performance brands such as Nike and 3M had any effect on consumers' output.

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Students produce sustainable, versatile product ideas.

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New research from professors at the Kelley School of Business at Indiana University, the McCombs School of Business at the University of Texas and the W. P. Carey School of Business at Arizona State University found the reason advertising boosts stock prices for some companies and not others.

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A set of “no buy” list criteria developed by researchers at the Johns Hopkins Bloomberg School of Public Health could greatly reduce underage viewers’ exposure to alcohol advertising on cable TV, a new study finds.

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Mount Sinai Health System, one of the nation’s largest health care systems, launched its first television commercials as part of its “For You. For Life.” campaign in local markets on January 10, and will reach national markets beginning January 25.

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In studies published by UNC Charlotte faculty members Denis Arnold and Jennifer Troyer, research shows the more pharmaceutical firms spend on marketing drugs, the less likely it is that the firm will produce breakthrough drugs that offer major advances in treatment.