Newswise — Rohit Verma, professor of Service Operations Management at Cornell University’s School of Hotel Administration, comments on Google’s announcement this week that it plans to acquire travel guide company Frommer’s.
He says:
“Google’s purchase of Frommer’s is yet another example of constantly changing and intensifying competition in the distribution channel of hotels. Customers these days are looking for price-parity but also reliable sources of information about hotels.
“Frommer’s purchase will allow Google to include reliable expert opinion along with hotel searches. This new feature – along with Google Maps that allows users to see the location of each hotel – can potentially shift more share of hotel searches to Google from other sources such as online travel agencies Expedia, Travelocity and Orbitz, or customer review sites such as TripAdvisor.”
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