Perception, Status and Bottled Water
University of Arkansas, FayettevilleUniversity of Arkansas researchers argue that consumers buy bottled water because they perceive it to be purer, safer and healthier than municipal water. Further findings suggest that young and high-income people, guided by the perception of higher quality, are more likely to purchase bottled water and home-filtration systems. Purchasing bottled water also carries a degree of status, or "snob appeal."