Wellness11March 23-24, 2011InterContinental Chicago O'HareRosemont, ILift.org/wellness

Q: Americans are making changes to improve the healthfulness of their diets. As this trend continues, how do you keep up with the issues and new technologies that are shaping the landscape of the wellness marketplace?

A: Attend Wellness 11, powered by Food Technology magazine, March 23-24, 2011, at the InterContinental Chicago O’Hare. This hands-on conference offers some of the industry’s most well-respected experts discussing the latest hot topics including:

European Approaches for Reducing Obesity, Kees de Gooijer, Ph.D., Director of Food & Nutrition, Delta/Wageningen UR

Processed Food through the Eyes of Shoppers: Featuring a Panel of Moms, Barbara Katz, President, HealthFocus International

New Dietary Guidelines: New Opportunities for Industry, Robert Post, Ph.D., Deputy Director, USDA Center for Nutrition Policy and Promotion

How can we Maintain or Gain Lean Body Mass? The Role of Protein in Healthy Aging, Blake Rasmussen, Ph.D., Lloyd and Sue Ann Hill Professor of Healthy Aging, University of Texas Medical Branch

Addressing Childhood Obesity: New Opportunities in Health and Wellness within the Restaurant Industry, Joy Dubost, Ph.D., R.D., Director of Nutrition and Healthy Living, National Restaurant Association

The 2010 Sodium Reduction Guidelines: Challenges and Opportunities, Adam Drewnowski, Ph.D., Professor of Epidemiology and Adjunct Professor of Medicine, University of Washington

New this year: Heart-Healthy Product Development Competition Cardiovascular disease is the number one cause of death in the U.S. and Canada. To address this public health issue and highlight the Dietary Guidelines for Americans 2010, CanolaInfo is sponsoring a new competition for Institute of Food Technologists Student Association (IFTSA) members to create heart-healthy food products low in saturated fat and free of trans fat. The three finalist teams will present their winning products at Wellness 11.

To view the detailed agenda visit ift.org/wellness.

Media Registration:Registration is complementary for credentialed media. All inquiries including request for interviews should be directed to Mindy Weinstein, Director of Media Relations, [email protected], 312.604.0231 or Emily Schleier, Communications Coordinator, [email protected], 312.604.0273.