Newswise — WDCS, the Whale and Dolphin Conservation Society, has announced the runaway success of its latest awareness-raising initiative; a life-sized blue whale on the web. The charity is now looking for a generous IT partner to help host the interactive web banner in face of growing demand.
The banner, which was launched two weeks ago as part of WDCS's Stop Bloody Whaling campaign, gives viewers a glimpse of a life size animated blue whale, the largest animal ever to have lived on Earth, in the comfort of their own home. The campaign highlights the growing danger to great whales from a cruel and increasingly aggressive commercial whaling industry. WDCS is urging people around the world to support its campaign to end commercial whaling for good, by featuring this banner on their websites and asking businesses and friends to do the same.
The animated whale banner can be seen at www.whales.org.
"The response we've had has been overwhelming" , says Lindsay Bruce, IT Manager at WDCS. "Now we're finding that our hosted solution is close to saturation as demand for the banner really takes off. We hoped the banner would be popular, but seeing this level of public interest is both gratifying and creating a real technical problem. The banner has registered over 90,000 downloads of the animation in the past week and we have been inundated with requests for a version to use as a screen-saver. We're now looking for a generous IT partner who can help us host this. Clearly it's made an impact on the public and we want it to stay up, but we don't have the infrastructure to cope with the demand" .
Created by the German ad agency "Jung von Matt" in Hamburg with the help of "Soulpix 3D animation", the blue whale animation is composed of 10,000 JPEG images stitched together to illustrate the enormous size of these marine mammals. An ingenious Flash engine downloads the images on demand as the whale "swims" slowly across the screen. The completed image is over 80Mb in size.
"The banner is both a fascinating impression of this gigantic animal, the blue whale and a key reminder of the very real danger of commercial exploitation faced by this and other great whales should pro-whaling countries succeed in overturning the ban on commercial whaling." Says Nicolas Entrup, spokesperson for WDCS "We want the banner to demonstrate to people how amazing these animals are, and how important it is that we do everything in our power to protect them."
In the twentieth century, whaling pushed many species to the very brink of extinction. In the Antarctic alone, between 1904 and 1978, 1.4 million whales were killed. This number includes the 350,000 blue whales taken by whaling fleets during that time. Thousands more were killed and not reported. With populations slow to recover, these giant creatures are now classified as endangered with some populations in the Antarctic numbering just a few hundred. Many other populations of whales were similarly decimated.
For more information about WDCS's whaling campaign and to see the interactive web banner, please go to . WDCS is the global voice for whales, dolphins and the protection of their environment and has offices in the UK, Germany, Australia, the US and Argentina.
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