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Story Ideas: Business
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LifeBusinessSocial and Behavioral SciencesChannels:Behavior/Psychology, Story Ideas: Business, Story Ideas: Life
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Underdogs Have More Motivation? Not so FastMembers of a group or team will work harder when they’re competing against a group with lower status than when pitted against a more highly ranked group, according to a new study. |
Released: 2/8/2010 11:25 AM EST
Ohio State University |
BusinessChannels:Business Ethics, Story Ideas: Business
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Abusive Bosses Don't Suffer for Their Behavior, If They ProduceA new study by University of Iowa researchers lends credence to the idea that supervisors who abuse their employees but are productive have a long leash when it comes to bad behavior. |
Released: 2/4/2010 4:45 PM EST
University of Iowa |
BusinessChannels:Business Ethics, Sports, Story Ideas: Business |
Expert: Censoring Controversial Super Bowl Commercials Could Backfire into ‘Chilling Effect’Sahara Byrne, Cornell University assistant professor of communications, comments on the controversial commercials scheduled to air during the Super Bowl, specifically the possible impact of the Focus on the Family (Tim Tebow) commercial. |
Released: 2/3/2010 4:00 PM EST
Expert Available Cornell University |
LifeLaw and Public PolicyChannels:Public Health, Story Ideas: Business, Story Ideas: Life, Story Ideas: Medicine, Government/Law
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Altria’s Push to Promote Smokeless Tobacco Latest Route Around Regulations“The tobacco industry has always been very nimble and aggressive in its responses to new regulations, and Altria’s current attempts to market smokeless tobacco as ‘less harmful’ are no exception,” says Douglas Luke, Ph.D., professor and director of the Center for Tobacco Policy Research at the Brown School at Washington University in St. Louis. “Part of what we're seeing here is the tobacco industry trying to position smokeless tobacco products so that they either do not come under the new Food and Drug Administration regulations or they come under weaker regulations.” |
Released: 2/3/2010 12:10 PM EST
Expert Available Washington University in St. Louis |
BusinessChannels:Business Ethics, Story Ideas: Business
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Professors Assert That Benefits of Direct-To-Consumer Drug Ads Outweigh Criticisms
With their his-and-hers outdoor bathtubs (erectile dysfunction) and veiled references to a "growing, not going problem" (enlarged prostate), direct-to-consumer (DTC) pharmaceutical ads are roundly criticized by consumer advocates, health professionals and elected officials. Yet two authorities on health care marketing consider these ads more honest than most other forms of consumer advertising and the most forthcoming type of pharmaceutical promotion. |
Released: 2/2/2010 2:25 PM EST
Indiana University |
BusinessChannels:Sports, Story Ideas: Business, New Media - Social Media |
Despite Economy, Expert Says Super Bowl Still the 'Super Bowl' of Ad World
“There is nothing like it in the world for getting attention from consumers and media outlets,” says marketing expert Scott Hamula of the upcoming Super Bowl XLIV, which will be televised by CBS on Sunday, Feb. 7. Consequently, despite the continued difficulties in the economy, plenty of corporations will be shelling out big money to produce and air Super Bowl commercials. |
Released: 2/2/2010 11:50 AM EST
Expert Available Ithaca College |
BusinessChannels:Story Ideas: Business |
Super Bowl Stock Market Predictor Still a Winner, According to ProfessorA Washington and Lee University finance professor has updated a study demonstrating that over the course of the event’s 43-year history, the Super Bowl winner has correctly predicted whether the market will go up or down 77 percent of the time. |
Released: 1/29/2010 4:00 PM EST
Washington and Lee University |
BusinessChannels:Story Ideas: Business
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Super Bowl Ads: Worth the Big Bucks
With an average price tag of nearly $3 million for every 30-second ad, Super Bowl ads are a tougher sell in this year’s troubled economy, but Wake Forest University marketing professor Sheri Bridges says they are still worth the money. |
Released: 1/29/2010 10:15 AM EST
Wake Forest University |
BusinessChannels:Story Ideas: Business
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Super Bowl Advertising Expert Available
Dr. John Antil, associate professor of marketing at the University of Delaware, has tracked Super Bowl ad trends for 20+ years. He is available for interviews about Super Bowl XLIV commercials: the actual value of being a sponsor, ads as a driver to “new media”, CBS’ price slashing, controversial ads and more. |
Released: 1/28/2010 2:50 PM EST
Expert Available University of Delaware |
LifeBusinessLaw and Public PolicyChannels:New Media - Social Media, Story Ideas: Business, Story Ideas: Life, Economics |
Government Financial Support of News Media Continues Steep DeclineGovernment financial support that has bolstered this country's commercial news business since its colonial days is in sharp decline and is likely to fall further, according to a report released today by the University of Southern California’s Center on Communication Leadership & Policy. Because these cutbacks are occurring at the height of the digital revolution, they will have an especially powerful impact on a weakened news industry. |
Released: 1/28/2010 10:45 AM EST
University of Southern California |