Feature Channels: Social Media

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Social media marketers sharing photos of people vacationing in exotic locales or attending events at exclusive venues may actually be driving new customers away, according to a recently published Tulane University study.

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New research from Alfonso Pedraza-Martinez, professor of IT, Analytics and Operations at the University of Notre Dame’s Mendoza College of Business, offers an improved strategy for social media communications during wildfires and contradicting existing crisis communication theory. 

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Researchers focusing on the concerning rise of groups who perpetuate misogyny, sexism and even violence against women have uncovered the use of TikTok by incels to spread their extreme beliefs.

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Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can't scroll past. And before you know it, you're craving crustaceans, making reservations at that new seafood restaurant, and searching for recipes.  We've got one word for you: mukbang.

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New research led by the George Washington University finds that current mitigation efforts to combat distrust online may not be effective because organizations and governments tackling distrust are only targeting one topic and only one geographical scale.

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When Kylie Jenner famously admitted that her signature pout was the result of lip fillers, there was a significant increase in interest and uptake of the cosmetic procedure. That’s the power of social media. But why is social media so persuasive and what is driving young women’s attitudes to cosmetic surgery?

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A team of behavioral scientists using big data and a simulation-based model to analyze social media “tweets” around the 2020 presidential election found that the spread of voter fraud conspiracy theories on Twitter (now called X) was boosted by a negativity bias.

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In a new study, researchers analyze the world’s largest social media platform and its efforts to remove Covid-19 vaccine misinformation during the pandemic.

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A social media campaign launched in 2022 helped encourage some Nigerians to roll up their sleeves for a COVID vaccine, according to a study published today in PLOS ONE.

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S Sriram, Professor of Marketing and Associate Dean for Graduate Programs; Jessica Fong, Assistant Professor of Marketing; and Varad Deolankar, a Marketing doctoral student at Michigan Ross, recently published research that shows the importance of negative feedback in social media discourse.

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On average, young adults in Canada spend several hours on their smartphones every day. Many jump from TikTok to Netflix to Instagram, putting their phone down only to pick up a video game controller.

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