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The recently launched Expert Pitch service from Newswise allows journalists to access sources to comment on breaking news events through an online portal, an email newsletter provided by Newswise, and the @Expert_Pitch Twitter feed. With multiple experts posted rapidly each day in response to breaking news, Newswise journalist subscribers have the advantage of seeing quality sources from the top organizations around the world, all in one place.

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Journalists who participate more actively on LinkedIn have more positive attitudes toward the network.

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Although most Americans would choose to be healthy if that option were easier, obesity is expected to increase in the coming years, largely due to the negative influence of environmental factors of unhealthy food choices and increasingly sedentary lifestyles. Possible solutions to these issues include an emphasis on education and increased transparency in nutritional information labels for consumers.

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Findings of a recent study conducted by Newswise indicate that as many as 70% of media professionals have profiles on the popular social networking site LinkedIn. Further investigation reveals that their attitudes toward LinkedIn, and social networking in general, remain somewhat ambivalent. An informative report on the study provides a sampling of survey responses, and an assessment of perceptions about the value of social networking from a professional media perspective.

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The first of its kind, an effectiveness study by Newswise has shown that 93% of research news releases and 77% of feature news releases get at least 5 news clips in major media outlets. The study also explored the reach and relevance of web search results duplicating the original news release.

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If you are journalist getting the PUBLIC version of the Newswise wires, you are not getting the full benefit of Newswise services. As a member of the media, you are eligible to receive exclusive, REPORTERS only content with a full Press Pass from Newswise. Click the link above or click the headline for more information.

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In a step toward delivering increasingly customized content to the media, Newswise has added RSS feeds to each Newswise Channel. This feature will provide instant alerts whenever a new article is posted on a range of popular topics, such as cancer research, heart disease, and technology.

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News releases have been visible to the public since Newswise introduced the first online news release distribution service in 1992. Now, with a new commenting feature, Newswise is the first news release distribution service to incorporate public commenting into an early phase of the news process. This development marks another major step to integrate the phenomenon of social media more fully with the news process.

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Newswise Blogs now have a permanent home at Newswise.com. Three new sections to the Newswise blog will highlight the top news stories of the day, discuss media relations strategies, and start conversations with public relations professionals. The Newswise blog is part of Newswise's ongoing effort to engage the new media and social media community.

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Increasing interest in health care has lead reporters to seek more sources for health news than ever before. And, as more and more consumers use the web to research health information, the growing demand for health news has an increasing influence on the health industry. In response to these trends, Newswise has developed a new category for medical news called Health Marketplace.

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What is this so-called "new media", and what does its growing prominence mean to communications professionals? As part of Newswise's ongoing New Media Strategy, this report provides an overview of our definition of the new media and an introduction to some new media strategies.

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In a changing landscape of new media on the web, major media outlets may need to address how their staff conduct themselves on many popular sites. The New York Times recently announced a New Media Policy for its staff; will other newspapers soon follow suit and issue new media policies of their own?

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Twitter is one of the fastest growing social media sites on the web, where users "micro-blog" in 140-character-limit posts that answer the question "what are you doing?" It has grown to a phenomenon where news breaks, new media pros broadcast their views, and regular citizens rub elbows with the media elite. Newswise has compiled some helpful pointers for how to navigate your way in the Twitter world.

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New Media and Social Networking sites Blogger and Facebook dominate the battle for web traffic in 2008. The popularity of these services testifies to the high value internet users place on being able to do two things; create original content, and connect with people on the web.

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Newswise announces the prototype of the Newswise Blog. As part of our developing New Media Strategy, the Newswise Blog will go live Friday, March 13, hosted on the popular blogging site Blogger. The blog will be accessible at newswiseblog.blogspot.com while we develop, test, and build a permanent home for the blog on Newswise.com.

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The following stories have been posted to Newswise in the past week. They are included in the Election Issues Wire for their timeliness and relevance. All Newswise politics stories are available at the Breaking News: U.S. Presidential Elections Channel.

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Newswise thematic wires provide an opportunity to augment and expand media coverage by reaching both the media, and a public audience of professionals interested in science and medical news. The Newswise/AACR Cancer Research Awareness Wire was delivered in early April to reporters only, to promote May as Cancer Research Awareness Month, and today the wire goes live to the public. After the jump, Newswise reports on the success and future opportunities of thematic wires to maximize exposure in the media and with the public.

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A new book, ROAR OF THE HEAVENS, by journalist Stefan Bechtel, tells the complete story of Hurricane Camille, an unprecedented storm, following a handful of survivors through the great hurricane and its aftermath. In the process, the book elegantly explains the science of hurricanes, with the assistance of meteorologist Jeffrey Halverson, PhD, of the NASA Goddard Space Flight Center.

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Newswise has created two new ways for journalists to manage information and boost productivity. We are introducing two new tools "” one for journalists writing about major breaking news events, and another for feature reporters.

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When it comes to Alzheimer's, you are not alone. That is the message the Alzheimer's Association is sending out to people with Alzheimer's, their families and caregivers in a nationwide campaign during National Alzheimer's Disease Month which is held in November and was established by former president Ronald Reagan in 1983.