In One Ear and Out the Other
University of IowaResearchers at the University of Iowa have found that we don’t remember what we hear nearly as well as things we see or touch. In experiments, the team found that memory declined much greater with sounds than with sight or touch, and the forgetfulness began as early as four to eight seconds after being exposed to a sound. The finding suggests our brain may process auditory information differently than visual and tactile information. Results appear in the journal PLoS One.