Despite Economy, Expert Says Super Bowl Still the 'Super Bowl' of Ad World
Ithaca College“There is nothing like it in the world for getting attention from consumers and media outlets,” says marketing expert Scott Hamula of the upcoming Super Bowl XLIV, which will be televised by CBS on Sunday, Feb. 7. Consequently, despite the continued difficulties in the economy, plenty of corporations will be shelling out big money to produce and air Super Bowl commercials.