They Work for Stores & Airlines – Could Customer Loyalty Programs Work in Healthcare Too?
Michigan Medicine - University of MichiganWhen you buy a cup of coffee, an airline ticket or a tank of gas these days, you probably pull out a customer loyalty card without even thinking about it. You may be thinking mostly about perks. But the place you’re buying from is focused on keeping your business. Now, a team proposes that healthcare providers should offer the same kinds of programs – for reasons that go far beyond why businesses use them.