Feature Channels: Marketing

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A new study by researchers at the University of Utah suggests that the type of product and the kind of comparison being made interact to generate feelings of consumption envy, which has implications for consumer marketing.

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New research from Christopher Bechler, assistant professor of marketing in The University of Notre Dame’s Mendoza College of Business, shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.

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A new study of food consumer shopping behaviors has found that when faced with a choice – lower prices or healthier foods – they will likely choose lower prices.

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AAI has been recognized with a 2023 ASAE Gold Circle Award

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Meta, the parent company of Facebook and Instagram, was fined a record 1.2 billion euros ($1.3 billion) and ordered to stop transferring data collected from Facebook users in Europe to the United States. Find the latest research and expert commentary on privacy issues and controversial business practices in the Business Ethics channel.

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New research from Christopher Bechler, assistant professor of marketing in the University of Notre Dame’s Mendoza College of Business, takes a first-time look into how consumers choose between using cash or credit cards, and shows they pay strategically to help them forget about guilty purchases. 

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Title 42, the United States pandemic rule that had been used to immediately deport hundreds of thousands of migrants who crossed the border illegally over the last three years, has expired. Those migrants will have the opportunity to apply for asylum. President Biden's new rules to replace Title 42 are facing legal challenges. Border crossings have already risen sharply, as many migrants attempt to cross before the measure expires on Thursday night. Some have said they worry about tighter controls and uncertainty ahead. Immigration is once again a major focus of the media as we examine the humanitarian, political, and public health issues migrants must go through.

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A new Doctor of Business Administration Program is targeting working professionals with curriculum tracks in information systems and marketing.

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We all remember 2020. At the grocery store, toilet paper shelves were empty. Cleaning supplies and disinfectants were treasured finds. Rattled consumers, concerned that they would run out of essential items, swiftly stockpiled products until they disappeared from shelves. In the media, it was referred to as “panic buying.”

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A study centered around four groups shows that innovators look for new products and try them out first, regardless of what anyone else is doing. Early adopters, who look for new future successful products, try to get them early. They react to the value of the second derivative of cumulative sales when making decisions. The majority are interested in products quickly gaining popularity and are more likely to buy when the first derivative of cumulative sales is high. The laggards see only the total number of adopters, which is cumulative sales, as a convincing reason to buy.

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Sunshine levels have a significant impact on the bidding behaviour of stock market investors, according to new research from the University of Portsmouth in England, and several Chinese universities.

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As the coronavirus began to spread globally, face masks were recommended in public settings to protect against transmission, and compliance varied significantly.

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Successful marketing should focus less on selling and more on understanding people, Ross School of Business Professor Marcus Collins argues in a new book.

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Michael Keane, PhD, was recently named the Wm. Polk Carey Distinguished Professor in Business at Johns Hopkins Carey Business School

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A group of University of Arkansas at Little Rock students won a national Real Estate Challenge in Chicago, winning a $5,000 scholarship that will be used to support finance/real estate students at UA Little Rock. UA Little Rock was the Undergraduate Division Winner of the Harold E. Eisenberg Foundation’s Annual Real Estate Challenge, which matches teams from selected universities in a competition focusing on a high-profile development/redevelopment project in the Chicago Metropolitan area.

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We are forming a panel to discuss misinformation and how it affects media relations. For the last two years, we have been looking at how Newswise can tackle issues around spreading and consuming fake news.

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Researcher will discuss the study which involved a sleeping aid known as suvorexant that is already approved by the Food and Drug Administration (FDA) for insomnia, hints at the potential of sleep medications to slow or stop the progression of Alzheimer’s disease.

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Alicia Romano combined her passions for sports, research and teaching in the University of Northern Colorado’s Sport and Exercise Science Ph.D. program. One of the highlights of her UNC education was her research “Consumers’ Visual Attention and Explicit Memory of Sponsorships: An Eye-Tracking Investigation at the 2021 U.S. Olympic Swim Trials.”

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The Virginia Tech media relations office has the following experts available for interviews surrounding the environment, energy, and sustainability. To schedule an interview, please contact [email protected]. Rising seas threatens U.S. coastlines and cities A recently released report from the U.N. on climate change found that rising sea levels are "unavoidable for centuries to millennia due to continuing deep ocean warming and ice sheet melt, and sea levels will remain elevated for thousands of years.

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Black artificial intelligence chatbots were perceived as more competent and more human by consumers than White or Asian AI bots during a marketing simulation, according to a new study.

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Virtual fitting rooms can cut down on returns and nudge hesitant online shoppers to click the checkout button. But findings from a recently published study indicate the technology could backfire on retailers if they assume consumer interactions are uniformly positive. The authors provide several recommendations based on their research.

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Kyowa Kirin, Inc., an affiliate of Kyowa Kirin Co., Ltd. (Kyowa Kirin, TSE: 4151), a global specialty pharmaceutical company based in Japan, is announcing the appointment of Steve Schaefer as President, North America, effective today, April 11. Mr. Schaefer joins Kyowa Kirin North America (KKNA) after holding key leadership roles at top pharmaceutical companies, including Takeda Pharmaceuticals and Eli Lilly and Company.

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Research has been underway to assess adoption of warning labels for combustible tobacco products worldwide.

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The name of the game is customer satisfaction, especially in the airline industry where companies are constantly jockeying for business by promising better service than their competitors. Now a professor at the University of Missouri has used artificial intelligence to sort through thousands of customer reviews and identify where airlines are falling short.

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Diners with discerning tastes may be keen to order an entrée featuring shrimp harvested from the waters of the Atlantic. Or perhaps they prefer a Pacific crustacean. But restaurant-goers beware: As the most consumed and highest imported seafood in the U.S., shrimp are vulnerable to food fraud, species substitution and mislabeling.

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Taylor Swift's career and persona are at their pinnacle from a marketing perspective.

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Dr. Sharon Zou at the University of Illinois is doing research on financing public park and recreation services.

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