Using Big Data: 3 Reasons It Fails and 4 Ways to Make It Work
University of Virginia Darden School of BusinessDarden Professors Raj Venkatesan and Kim Whitler’s research shows what goes wrong when companies try to use big data and how to better make analytics work. Venkatesan presented these insights at the Leadership in the Face of New Technology conference, co-hosted by Darden and the HWZ University of Applied Sciences in Business Administration Zurich.