USC Annenberg Research Shows Use of Branded Content Is Growing and May Be Causing Consumer Confusion
USC Annenberg School for Communication and JournalismThe USC Annenberg Center for Public Relations' annual Relevance Report is a collection of essays from professionals and academics that identify emerging issues, examine current strategies and forecast future trends. Contributions in the 2019 collection include thought pieces on healthcare technology, retailing, brands, inclusion and diversity, and the future of business communication.