Must Women Be Seen to Be Heard?
National Communication AssociationA new article in the National Communication Association journal Communication and Critical/Cultural Studies examines the voice in TV advertising and its relation to visual image and gender. Do advertising voice-overs affect consumer perceptions of gender? Using quantitative and qualitative analysis, Mark Pedelty, an Associate Professor in Communication Studies at the University of Minnesota, and Morgan Kuecker test their hypotheses on these issues. Their fascinating results reveal some thought provoking insights into audio visual media gender representations.