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Article ID: 697485 Johns Hopkins University Carey Business SchoolA study co-authored by a Johns Hopkins University marketing expert says this feeling of revulsion is not limited to counterfeit products; it also may extend to the genuine items being copied. This should raise alarms among the makers of legitimate products that may be subject to counterfeiting, the study warns. |
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Article ID: 697422 Binghamton University, State University of New YorkNew research from Binghamton University, State University at New York finds that mobile coupons can affect both short- and long-term sales goals, and that targeting customers with the right type of mobile coupon can boost revenue. Channels: Business Ethics, Economics, Marketing, Local - New York, All Journal News Coupons, Business, Marketing, Mobile, mobile promotions, Customers, customer purchase dynamic, Revenue, Sales, mobile coupons, mobile couponing, Mobile Phone, Smartphones, ADS, Advertisements, Discounts, Promotions, Binghamton, Binghamton University, SUNY Binghamton, State University of New York at Binghamton |
Article ID: 696571 American UniversityLow-Income entrepreneurs need a great story and solid financial backing for the best chance at funding, according to research from a pair of American University professors. |
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Article ID: 695338 Indiana UniversityResearchers from three universities have found that extreme price competition in the generic pharmaceutical market -- designed to make medications more affordable -- may be putting more patients at serious health risk, as evidenced by a higher number of product recalls caused by manufacturing-related problems. |
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Article ID: 695118 Texas A&M UniversityGeneral Data Protection Regulation (GDPR) will require more consumer control and creative digital marketing. To clear up some of the confusion, Venky Shankar, Professor & Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies, answers some questions about it. |
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Article ID: 694949 University of Virginia Darden School of BusinessIn the new book, Can Business Save the Earth? Innovating Our Way to Sustainability (Stanford University Press, 2018), Darden School of Business Professor Mike Lenox and Fuqua School of Business Professor Aaron Chatterji dissect the shortcomings of sustainability efforts and detail a path on which business innovation could lead to a truly sustainable future. Channels: Business Ethics, Climate Science, Entrepreneurship, Green Tech, Local - Virginia University Of Virginia, University of Virginia Darden, UVA Darden, darden school of business, UVA Darden School of Business, University of Virginia Darden School of Business, Mike Lenox, Aaron Chatterji, Climate Change, Can Business Save the Earth? Innovating Our Way to Sustainability , Book release, New Book |
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Article ID: 694943 University of Virginia Darden School of BusinessThe world is expecting more and more from business. In response, companies are being called on to disclose long-term strategies for how they will make a positive contribution to society. Channels: Business Ethics, Climate Science, Entrepreneurship, Environmental Science, Local - Virginia Darden, Darden School, University of Virginia Darden, University of Virginia Darden School of Business, Entrepreneurship and Innovation, Environmental Issues, Larry Fink, darden school of business, James Rubin, Batten Institute for Entrepreneurship and Innovati, Barie Carmichael, Reset: Business and Society in the New Social Landscape , Mike Lenox, Aar |