Super Bowl champion Roland aims to call attention to the needs of underserved youth and their families. He works with celeb chef Danny Boome, and teaching artist for Young Audiences of Rochester Michelle Cardulla. They partner to inspire kids to move from fast foods to plant foods with Meatless Monday.
University of Delaware marketing professor John Antil dug into the numbers and the advertisements planned for Super Bowl LI and says viewers who prefer the commercials to the game might be let down this year. Still, some spots will break new ground and make it into the highlight reel.
After years of wanting the cheapest prices possible for clothes, consumers are starting to consider how their clothes are made and their impact on the environment, says fashion forecaster/author Lorynn Divita, Ph.D., of Baylor University.
Third-party “infomediary” websites that aim to inform the public about products are sometimes, inadvertently, doing a disservice to the people they’re trying to help, according to new research.
A poll asked a panel of business school professors to grade Lyft and Uber on their reactions to Donald Trump’s executive order barring visitors and refugees from seven predominantly Muslim countries. Lyft was quick to oppose the ban and donated $1 million to the ACLU while Uber was more equivocal and continued to operate despite a Taxi walkout. The professors gave Lyft a “B” and Uber a “C+” for their respective actions and statements.
SIMULATIONiQ SimBrowser is a web-based application that allows users to view live or recorded videos for all standalone SIMULATIONiQ products deployed within their institution. It provides easy access for instructors and administrators to monitor their medical training units from anywhere, on any device, within their institution's network.
What does it take for brands to stand out in a sea of competing advertisers, and what should we expect to see this year? Look no further than Broad College of Business’ Dr. Ayalla A. Ruvio, professor of marketing and resident expert in applied consumer behavior, for answers.
Location data can also help to discover customers’ personal preferences. Research now shows that consumers are more likely to respond similarly to a mobile marketing offer or coupon if they have recently been in the same physical place.
Critics have questioned the effectiveness of video game ratings, but new Iowa State University research finds children spend less time playing violent video games when their parents use the rating system to guide purchases and set rules for video game play.
UAB and VICIS have each made major strides in developing next generation football helmets in response to the growing concussion crisis, and they have partnered to combine expertise and intellectual property to bring more effective helmets to the market.
If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big.
A study published in the Journal of Food Science found that the packet color of nonnutritive sweeteners may impact the sweetness perception and overall liking of the product.
Marketing scholar Laura Peracchio will hold the endowed professorship named in honor of Gale Klappa, the retired CEO of WEC Energy Group, and his wife, Judith Klappa, a former communications professional.
A father and son team have created a liquid metal 3-D printing machine that could represent a significant transformation in manufacturing. The machine is so novel it represents a quantum leap in the ability to print three-dimensional objects in metal. Other metal printers exist, but most use a process of laying down powered metal and melting it with a laser or electron beam.
Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened.
Overconfident e-mail recipients are helping phishing succeed
Call centres can be expensive as well as the source of lots of consumer angst. But companies can get more bang for their buck by doing a better job of coordinating marketing decisions that drive customers to call centres with operational ones about handling them once they get there, says a new study from the University of Toronto's Rotman School of Management.
The things we consume, from iPhones to cars to IKEA furniture, have costs that go well beyond their purchase price. What if the soybeans used to make that tofu you ate last night were grown in fields that were hewn out of tropical rainforests? Or if that tee-shirt you bought came from an industrial area that had been carved out of high-value habitat in Malaysia?
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