ProfNet Wire: Health & Living: Emergency Care System

LEADS

1. Behavior: Political Defeat and the Psychology of Losing
2. Beverage: James Bond's Impact on American Cocktail Culture
3. Dermatology: Don't "Fall" Out of Using Sunscreen This Season
4. Family Issues: Reducing Stress from Long-Term Deployments
5. Fitness: Benefits of Compression Legwear for Marathon Runners
6. Health: Issues and Hurdles Facing the Emergency Care System
7. Parenting: Changing Role of Motherhood: Expectation vs. Reality
8. Relationships: When Married Couples' Eyes Wander

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LEADS

**1. BEHAVIOR: POLITICAL DEFEAT AND THE PSYCHOLOGY OF LOSING. DR. ROBERT R. BUTTERWORTH, Ph.D., a Los Angeles-based psychologist who has surveyed the psychology of losing, gives examples of emotional reactions that we may see in political candidates as the election returns come in and they experience defeat: "'And the winner is...' is a phrase that will be spoken often as the 2006 election results are tallied and winners announced. But what about those candidates who lose? What psychological reactions do they experience? What's it like for those people who've invested their hearts, souls and possibly their own money in trying to win an election and fail? In politics, the 'F' word is failure, winning is everything, and after the end of a grueling political contest, it's normal for the public to dismiss and even denigrate the loser. Few losers suffer more acutely than defeated political candidates. History is full of stories chronicling the shock, disbelief, depression and anger associated with loosing an election. When politicians are defeated, they suffer an emotional letdown similar to the grief and depression that follows the loss of a close friend. Yet the ability to bounce back after a defeat is the true sign of a winner." Butterworth: robert@drbutterworth.net Phone: +1- 213-487-7339 (11/3/06)

**2. BEVERAGE: JAMES BOND'S IMPACT ON AMERICAN COCKTAIL CULTURE. CAMERON BOGUE, the SMIRNOFF Cocktail Consultant, is available to share tips on making the only authentic martini, and can discuss its impact on American cocktail culture: "The popularization of the vodka martini began with the 1956 Ian Fleming novel "Diamonds Are Forever," where the James Bond character orders a vodka martini -- shaken, not stirred. This preferred cocktail played a significant role in establishing the Bond mystique via the 1962 film, 'Dr. No,' and virtually every Bond film since, thus altering the landscape of cocktail culture. Since then, this drink has seen many variations -- from the popular green apple martini to dessert cocktails such as the pumpkin cheesecake martini." News Contact: Danielle Eddy, danielle@alantaylor.com Phone: +1-212-714-1280, ext. 295 (11/3/06)

**3. DERMATOLOGY: DON'T "FALL" OUT OF USING SUNSCREEN THIS SEASON. DR. CRAIG EICHLER, nationally renowned dermatologist who specializes in the treatment and prevention of skin cancer: "Nine out of 10 cases of skin cancer occur on the face, neck or hands because these areas are exposed to the sun year-round. As the weather gets colder, most people forget to protect their skin from the sun, but SPF is just as important in winter as it is in the summer." Eichler can speak about the importance of year-round sun protection, and give advice for preventing skin cancer and premature skin aging. News Contact: Jenn Curry Spindola, jcurry@robinleedyassociates.com Phone: +1-914-241-0086, ext. 15 (11/3/06)

**4. FAMILY ISSUES: REDUCING STRESS FROM LONG-TERM DEPLOYMENTS. JOHN MOORE, professor at the AMERICAN MILITARY UNIVERSITY: "Communication and planning are critical for service members and their families, when coping with long-term deployments and post-traumatic stress disorders. Feelings of helplessness and worry, new family roles, and extra responsibilities can lead to a deployment wheel of stress. Sometimes the wheel spins very quickly and sometimes slowly. The result is the same: families can be in crisis." Moore can discuss four steps for reducing the stress of long-term deployments: 1. Develop a stress prevention plan: outline ways to maintain communication; let service members set time and dates for regular communication; plan for possible financial strains. 2. Establish healthy communications: be honest about issues with children or other family members; convey feelings of support and commitment; avoid old arguments. 3. Follow a routine: stay involved with social and religious activities; connect with other military families regularly; set aside a day of the week for family activities. 4. Reassess the plan -- and change what isn't working. Moore recently joined other national experts and senior Department of Defense and Air Force leaders at the annual two-day Air Force Association conference. News Contact: Lynn Woolf, lynn@russellpr.com Phone: +1-316-542-0485 (11/3/06)

**5. FITNESS: BENEFITS OF COMPRESSION LEGWEAR FOR MARATHON RUNNERS. PAUL AMATANGELO, compression legwear specialist and co-owner of AMESWALKER.COM, a direct-to-consumer and informational Web site specializing in graduated compression hosiery: "While most marathoners have been training for at least 16 weeks, with some going to such extremes as training at high altitudes to build up their stamina, many marathoners don't know that one little piece of clothing can easily help increase the energy needed for the long trek -- compression socks. Compression socks are designed to apply graduated pressure -- more at the ankles and less toward the knees -- improving circulation and providing support. The calves of marathon runners are less prone to tighten up and marathon recovery is a whole lot easier just by adding these to a running wardrobe." Amatangelo can discuss compression legwear and the benefits for marathon runners, and can provide tips. News Contact: Linda Krebs, lkrebs@schwartz.com Phone: +1-212-725-4500, ext. 339 (11/3/06)

**6. HEALTH: ISSUES AND HURDLES FACING THE EMERGENCY CARE SYSTEM. CRAIG HERROD, president and CEO of MEDHOST, which provides a full-suite Emergency Department Information System (EDIS), is available to discuss issues and hurdles facing the emergency care system today: "Installing an EDIS results in fewer medical errors, more revenue, faster patient throughput and higher patient satisfaction scores. Health care facilities can establish a competitive advantage by leveraging this cutting-edge technology that decreases patient wait times and makes the emergency department (ED) an efficient, productive and flexible environment. In today's fast-paced ED, clinicians desire solutions that are easy to learn and use and above all, improve the lives of their most important stakeholder, their patients." News Contact: Daniel Karen, karen@jetstreampr.com Phone: +1-972-788-9456, ext. 305 (11/3/06)

**7. PARENTING: CHANGING ROLE OF MOTHERHOOD: EXPECTATION VS. REALITY. DR. AMY TIEMANN, mom advocate and author of "Mojo Mom: Nurturing Your Self While Raising a Family," can offer thorough research on the changing role of motherhood in women's lives today: "The gap between expectation and reality is one of the most difficult challenges women face when adjusting to motherhood. We see this gap even within the birth experience itself. The medical system needs to involve women in their birth experiences in a more active way, so that women can enter into motherhood with a sense of power." News Contact: Michelle Tennant, michelle@publicityresults.com Phone: +1-828-749-3200 (11/3/06)

**8. RELATIONSHIPS: WHEN MARRIED COUPLES' EYES WANDER. BEATTY COHAN, MSW, LCSW, psychotherapist in private practice in Sarasota and co-author of "For Better, For Worse, Forever: Discover the Path to Lasting Love" (Chandler House Press, 1999), can discuss all aspects of marital relationships: "At different stages in our relationships, we all experience being attracted to others. This is normal. We may even fantasize about what it would be like to have an extramarital affair. However, rather than express hurtful, mean and self- indulgent feelings to our partner, it is up to the 'fantasizer' to have a serious conversation with him or herself, not only about the consequences of emoting but, worse yet, the repercussions of actually acting out and having an affair. Visualize the pain and hurt and anguish these actions will cause. Or perhaps think about supporting two houses, not being home to put your children to sleep, and paying alimony and child support. Or how about talking to your partner about spicing up your relationship? After all, it takes two to make or break a relationship. And, if that doesn't work, do your research and find yourself a competent marital therapist who can help put your marriage on track." Cohan was commissioner of the Florida State Commission on Marriage and Family Support Initiatives 2004-2006. News Contact: Michelle Tennant, michelle@publicityresults.com Phone: +1-828-749-3200 Web site: http://www.AskBeatty.presskit247.com (11/3/06)