Dora the Explorer Wants Your Money: The Psychology Behind the Power of Using Cartoon Characters to Influence Holiday Purchases
University of LouisvilleA recent study conducted by University of Louisville professor Judith Danovitch explores the psychological power cartoon characters play in consumer purchasing during the holiday season. The study shows that low quality or broken logoed toys were picked by children over new, high-quality, non-logoed toys up to 74% of the time.