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Time for Marketing Campaigns to Reflect Cultural Differences Within Families

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A cereal commercial intended to tout the health benefits of Cheerios, instead sparked a debate about the interracial family featured in the ad. But for an Iowa State University marketing professor the family in the ad represented a change that is long overdue.

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What Influences US Most When Choosing Wine?

A University of Adelaide wine marketing researcher has examined what influences selection along the wine supply chain.

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Eyes in the Cereal Aisle – How Cap’n Crunch’s Gaze Is Influencing Your Purchasing

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Director of Cornell’s Food and Brand Lab Brian Wansink and post-doctoral lab researcher Aner Tal, are releasing a new study today published in the Journal of Environment and Behavior that discovered consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them straight in the eye. Not surprisingly, the study also found that the gaze of characters on children’s cereal boxes is at a downward, 9.6-degree angle, while characters on adult cereal boxes look almost straight ahead.

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The Unconscious Mind Can Detect a Liar – Even When the Conscious Mind Fails

When it comes to detecting deceit, your unconscious instincts may be more accurate than conscious thought when making judgments about others, according to research by Leanne ten Brinke, a postdoctoral fellow at the University of California, Berkeley’s Haas School of Business.

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Final Four Media Exposure Worth More Than $555 Million to Wichita State

Wichita State University's Partnership for the Advancement of Sport Management (PASM) recently completed a study measuring the national media impact of WSU's run to last year's Final Four and determined all print, broadcast and digital media exposure was worth more than $555 million to Wichita State.

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Analysis of 50 Years of Hit Songs Yields Tips for Advertisers

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Researchers have analyzed 50 years’ worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences.

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Filling Out Those Employment Questionnaires Might Reveal More Than You Think

Your answers on psychological questionnaires, including some of the ones that some employers give their employees, might have a distinct biological signature. New research indeed demonstrates overlap between what workers feel and what their bodies actually manifest.

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Household Wealth Still Down 14 Percent Since Recession

Household wealth for Americans still has not recovered from the recession, despite last summer’s optimistic report from the U.S. Federal Reserve, a new study suggests.

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Vanishing Rural Banks Mean Small Businesses Must Hustle for Loans from Far-Off Banks

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Entrepreneurs and owners of small start-up businesses in rural areas must successfully pitch their ventures to “faraway, unknown banking officials” to survive, rather than relying on local lenders as in the past, according to a Baylor University study.

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Researcher Builds a Better Job Performance Review

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A critical job performance evaluation can have a negative effect on any employee, according to Kansas State University research.

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