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Hey, Advertising and Marketing Pros! Before You ‘Go Thin,’ Think Again

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Marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience, said James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business.

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Corporate Greed

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University of Delaware researcher Katalin Takacs Haynes and collaborators from Texas A&M University and the University of Cincinnati--test the assumption that self-interest is a universal trait of CEOs, show that too much altruism can harm company performance, reveal the dark, self-destructive tendencies of some entrepreneurs and family-owned businesses and provide a way to measure and correlate greed, arrogance and company performance.

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Millennials Unenthused About This Year's Spring Fashions, According to IU Kelley Index

A lack of innovation in spring fashion is not being well-received by college-age consumers, who perceive that what they're seeing in the stores is similar to what's already in their closets, according to the new FIndex survey released by Indiana University's Kelley School of Business.

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We All Want High Social Status

Not everyone may care about having an impressive job title or a big, fancy house but all human beings desire a high level of social status, according to a newly published study.

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Tax Cuts for Middle, Lower Income Americans Boost the Economy While Tax Breaks for the Rich Do Little to Help

Tax cuts for ordinary Americans boost economic growth and create jobs, while tax breaks for the rich do little to help the economy.

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Iowa State Researchers Test Brain Activity to Identify Cybersecurity Threats

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In a first-of-its-kind study, Iowa State University researchers tested brain activity to better understand employees who pose a risk to cybersecurity.

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Twitter Sentiment Plays Role in IPO Performance

In a new study from Johns Hopkins University, two researchers have taken this idea a step further to consider how tweets affect the performances of initial public offerings (IPOs). They believe that their paper is the first to look closely at the connection between Twitter sentiment and IPOs.

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Expecting Higher Prices Can Spur Spending

When consumers expect higher inflation ahead, they become more willing to spend on the spot, according to new research from the University of Chicago Booth School of Business.

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Prohibition 2.0?

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Why are there so few breweries in the U.S. South? A University of Louisville economics professor who has researched the issue says the reason can be traced to strong, anti-alcohol religious beliefs permeating throughout the Deep South.

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2014 Airline Performance Declines, According to Airline Quality Rating; Virgin America Still No. 1

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As Virgin America claimed the top spot for the third consecutive year, overall U.S. airline performance slipped in 2014, according to the 25th annual Airline Quality Rating (AQR) released Monday at the National Press Club in Washington.