New research suggests that DVR is changing the landscape of television advertising. Consumers aren't skipping commercials as much as previously thought, which means advertisers need to consider what types of ads to use based on a TV program’s genre.
The tobacco industry’s court-ordered anti-smoking advertisements reached just 40.6% of U.S. adults and 50.5% of current smokers in 2018, according to new research from The University of Texas MD Anderson Cancer Center.
Research indicates that virtually every day, millions of children and adolescents are being bombarded by sexually explicit direct-to-consumer advertising, despite pharmaceutical CEOs’ claims to the contrary.
Research shows that consumers don’t just make decisions based on personal beliefs, attitudes and preferences — at least not those in close relationships when choosing shared experiences. How can this information benefit relationships and marketing strategy?
UTEP’s fundraising division, Asset Management and Development (AMD), launched the campaign in November 2018, a few months after University President Diana Natalicio announced her plans to retire after more than 30 years at the helm.
The males of one species of butterfly are more attracted to females that are active, not necessarily what they look like, according to a recent research conducted at Augustana University.The paper, “Behaviour before beauty: Signal weighting during mate selection in the butterfly Papilio polytes,” found that males of the species noticed the activity levels of potential female mates, not their markings.
In recent years, electricity customers across the United States have seen an increase in marketing materials promising lower electricity rates. Penn State Facilities Engineering Institute (PSFEI) is offering precautionary advice to its customers and prospective clients about calls, letters and emails they may be receiving from companies promising lower costs.
New research from the University of Notre Dame demonstrates discounts may not be successful in retaining customers in the long term.
Researchers from the University of Houston, University of Minnesota, and University of California-San Diego published a new paper in the Journal of Marketing,
“Our findings suggest that certain types of stores — tobacco shops, convenience stores and those with a lot of tobacco advertising — are more likely to sell tobacco to a young person without checking his or her ID."
Intrexon Corporation (Intrexon) (NASDAQ: XON), a leader in the engineering and industrialization of biology to improve quality of life and health of the planet
Researchers studying the spread of infectious diseases and transmission of information have developed a model that elucidates the reasons why some news propagates through social networks before there is time to corroborate the facts.
A new study found online shoppers are more concerned with finding a good deal, whereas offline shoppers care more about the overall quality and purchase of the experience. Type of purchase, age and gender are also key factors that factor into online vs. offline consumer behavior.
• Online search and purchasing provides insight into customer needs and behaviors. • Salespeople can complement online behaviors with more confidence in targeted discounts.
Businesses are preparing for the long-term impacts of the ongoing trade war between the U.S. and China. Consumers may not recognize the complexity and level of disruption created to points along the supply chain, but they are paying for it. Cost is just one the consequences supply chain experts expect to see in the fallout from the tariffs.
Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing
Consumers want information on bioengineered foods spoon-fed. Respondents in a new survey almost never used their own device to scan a QR code, while half accessed information when a separate device was made available. The results could help food industry leaders to better communicate with consumers.
Customers who feel afraid in the wake of a data breach care more about the size and scope of the breach than do angry customers, according to research from Binghamton University, State University of New York.
Whether the proliferation of Walmart supercenters is a help or a hindrance to the U.S. economy has long been a topic of debate. But according to new research from Charles Courtemanche, associate professor of economics in University of Kentucky’s Gatton College of Business and Economics, the mega-retailer seems to play a role in helping lower-income families struggling with food insecurity.
Opposites may attract and drive each other a little crazy, but, together, they can make satisfactory decisions despite their divergent attitudes
In a report published by the London International Vintners Exchange (Liv-ex), researchers at Rensselaer Polytechnic Institute and Syracuse University provide realistic prices for 2018 Bordeaux wines.
To help non-professionals create visual blends for their news and PSAs, Columbia Engineering researchers have developed VisiBlends, a flexible, user-friendly platform that transforms the creative brainstorming activity into a search function, and enables a statistically higher output of visually blended images. The VisiBlends platform combines a series of human steps or “microtasks” with AI and computational techniques. Crowd-sourcing is a key component of the system enabling groups of people to collaborate, either together or off-site.
Babson College Adjunct Professor and corporate sustainability professional Asheen Phansey MBA’08 plans to bridge numerous initiatives into a systematic strategy and vision in his new role as Babson’s Director of Sustainability.
Care Bravely is the new LifeBridge Health branding campaign. We didn’t come up with the Care Bravely campaign first. It was created after employees around LifeBridge Health explained what is truly important to them and how they do their jobs to make the lives of patients and families better.
New research finds Airbnb is taking an increasing share of business away from the hotel industry.
But what if coffee aficionados could get the same effects from their morning latte by simply responding to cues that make them think of coffee - including the smells, sights and sounds?
To explore responses to water use in food production, researchers from the University of Delaware looked at consumers' willingness to pay for wine made from grapes irrigated with both conventional and recycled water.
People watching "social shows" like "Dancing with the Stars" or "The Bachelor" on television and simultaneously sharing their views on Twitter are more likely to be committed to the program and shop online, according to new research from Indiana University's Kelley School of Business.
How do changing economic circumstances affect the type of leadership needed at each stage of a brand’s life? How can you keep a legacy luxury brand vital as it enters its second century? As Professor Jay Bourgeois teaches in Darden’s MBA program, in leadership there are few one-size-fits-all solutions.
Influencers start out by creating attractive content and providing advice in a specific area. Over time, they build an audience. That audience comes to trust the Influencer for her insights and recommendations. Once an audience develops, marketers begin to take note and offer to pay Influencers to promote products to their followers.
The same data used by digital marketers to sell products can also help inspire conservation behaviors, according to new research from the University of Montana.
Parents and lawmakers looking to cartoon characters as a reason children choose cookies over carrots may be looking in the wrong direction, according to a new report from CU Boulder’s Leeds School of Business and Colorado State University’s College of Business. The researchers say children choose junk food over healthy food with or without cartoons on the packaging.
Grocery store aisles are stocked with products that promise to kill bacteria. However, new research from Washington University in St. Louis finds that a chemical that is supposed to kill bacteria is actually making them stronger and more capable of surviving antibiotic treatment.
Retailers didn't realize offering different prices to consumers actually could backfire — until researchers from Washington University in St. Louis, UCLA and Alibaba had the data to show it. Using data from 100 million Alibaba customers who shopped at 11,000 retailers over 1 month in 2016, the researchers looked at consumers who left products — carrying special price promotions — untouched in their online shopping carts for more than 24 hours. The results were surprising.
Start-Up Alley, now bigger and better than ever, is where you can meet one-on-one with a leading group of future-forward entrepreneurs developing some of the most innovative products and solutions in the food science industry.
Gulf Coast communities now have a new way to access coastal and ocean information about the Gulf of Mexico thanks to a new website developed by the Gulf of Mexico Coastal Ocean Observing System (GCOOS).
How will Amazon’s acquisition of Whole Foods — a strong brand whose momentum faltered in recent years — play out in stores and on the balance sheet?
Which is more important for a 'Big Game' ad - to be entertaining or inspirational? What's at risk?
Like many Americans, Kimberly Whitler will tune into this Sunday’s Super Bowl not just for the game, but for the ads. While the New England Patriots and the Los Angeles Rams duke it out on the field, major companies will compete to see who can make the most of the priciest advertising slots in television.
The AAE Launched a New Campaign Pilot That Stresses the Importance of Saving Natural Teeth and Seeking Care Offered by Dental Specialists Known as Endodontists.
Baylor University advertising and marketing expert says television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to a wise strategy.
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