Feature Channels: Marketing

• share
• favorite_border

• share
• favorite_border

Marketers would love to get inside the consumer’s brain. And now they can. Researchers at UC Berkeley’s Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches what they are actually thinking.

• share
• favorite_border

What’s in the newspaper today can predict how skinny or fat a country’s population will be tomorrow, says new research published in BMC Public Health.

• share
• favorite_border

If there’s one thing advertisers think they know, it is that sex and violence sell. A new analysis, however, provides some of the best evidence to date that this widely accepted adage just isn’t true.

• share
• favorite_border

Consumers demand answers about their food and three food industry CEOs agree they need to find new ways to tell their story and educate their customers, according to a CEO Panel July 14 at IFT15: Where Science Feeds Innovation hosted by the Institute of Food Technologists (IFT) in Chicago.

• share
• favorite_border

• share
• favorite_border

Adolescents who are exposed to e-cigarette TV advertising are more likely to try e-cigarettes in the future, according to a groundbreaking experiment from researchers at RTI International.

• share
• favorite_border

A pilot program designed to encourage mom and pop carryout shops in Baltimore to promote and sell healthier menu items not only improved eating habits, but also increased the stores’ gross revenue by an average 25 percent, new Johns Hopkins Bloomberg School of Public Health research found.

• share
• favorite_border

A University of Kentucky marketing professor is co-author of a just-published study that suggests the thrill a person feels at seeing one particular item while shopping often carries over to unrelated items.

• share
• favorite_border

• share
• favorite_border

Attention, shoppers: “Loyalty reward” discounts are more useful, from the perspective of both consumers and retailers, in the online arena than at traditional brick-and-mortar stores, according to new research from Johns Hopkins University.

• share
• favorite_border

Participants went through MRIs, which showed their brain activity when they viewed campaign ads on cage-free eggs.

• share
• favorite_border

Trending news releases with the most views in a single day. Topics include: genetics, cancer, nanotech, elderly care, marketing research, energy, children's health, and immunology.

• share
• favorite_border

• share
• favorite_border

If you’re watching television while using a second screen – like a smartphone or tablet – new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.

• share
• favorite_border

Trending news releases with the most views in a single day. Topics include: swelling magnets; using genetics to fight dengue fever; cybersecurity; Hubble finds 'Nasty' star; ventilation and patient survival; food security; gamification in business; and cancer research on implants to improve glioma treatment.

• share
• favorite_border

• share
• favorite_border

Marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience, said James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business.

• share
• favorite_border

Corporate communicators and marketing teams are often in direct competition to be in the “C-suite” — the coveted boardroom seats — according to a study by a Baylor University researcher.

• share
• favorite_border

A lack of innovation in spring fashion is not being well-received by college-age consumers, who perceive that what they're seeing in the stores is similar to what's already in their closets, according to the new FIndex survey released by Indiana University's Kelley School of Business.