New Study Shows How 100% Fruit Juice Can Help Americans Meet Daily Fruit Consumption Goals
Juice Products AssociationTotal fruit consumption falls far short of national goals. More than 85% of the population is not meeting recommended amounts. General fruit consumption patterns show whole fruit provides about 65% (2/3’rds) of total fruit while 100% juice provides about 35% (1/3). These findings show 100% juice does not displace fruit in the diet and is not typically overconsumed – even among children (the largest consumers of juice). Consumption patterns for whole fruit versus 100% fruit juice showed different gradients by race/ethnicity, education, and income. Total fruit and whole fruit consumption was generally higher among those with higher incomes or more education. The advice to replace 100% juice with whole fruit may pose a challenge for the economically disadvantaged and some minority groups, whose fruit consumption falls short of national goals..For those segments of the population who are unable to afford whole fresh fruit, 100% fruit juice offers a convenient, affordable, and nutrient-den