Election Media Alert
University of Southern California (USC)USC Marshall expert available to discuss election impacts of social networking and other new-media technologies. How are social-networking technologies transforming this year's election? With Super Tuesday's tsunami of state primaries about to crest, some campaigns have effectively harnessed the power of many-to-many communications technologies such as social networking, while others have struggled. Social networking is this generation's equivalent of the television in 1968 or radio in 1932, a once-a-generation transformative media platform that reshapes the political discourse for those politicians savvy enough to understand it.