Student's Award-Winning Research Could Influence Future of Sports Marketing
University of Northern ColoradoAlicia Romano combined her passions for sports, research and teaching in the University of Northern Colorado’s Sport and Exercise Science Ph.D. program. One of the highlights of her UNC education was her research “Consumers’ Visual Attention and Explicit Memory of Sponsorships: An Eye-Tracking Investigation at the 2021 U.S. Olympic Swim Trials.”