Feature Channels: Marketing

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“OMG. Have you guys heard about this?”

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Researchers at West Virginia University have found that social networking platforms can serve as a direct-to-consumer marketing tool for drug dealers to sell illicit drugs.

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More energetic commercials are likely to be tuned in more or avoided less by viewers, according to research from Joonhyuk Yang, assistant professor of marketing at Notre Dame’s Mendoza College of Business.

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Institutional investors in private equity are getting shortchanged, says Jeff Hooke, a Johns Hopkins Carey Business School senior lecturer and expert in finance and investment banking.

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As the demand for home deliveries from online purchases continues to increase, researchers at Rensselaer Polytechnic Institute recently found that some, but not all consumers, will accept going to alternate delivery locations to get their packages rather than having them delivered directly to their front door.

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Taxes on soda reduce consumption by boys but not girls, according to a new study of more than 11,000 adolescents.

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Financial markets are more efficient than some speculators may want to believe. When it comes to predicting the performance of markets, everyone wants an edge—an advantage that sets them apart from the competition. Getting such an edge is achievable, but it’s never going to be easy and it will be impossible to maintain over time, according to research from the University of California San Diego’s Rady School of Management.

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New research offers insight into why Facebook’s targeted advertising can be more like a wild pitch. Researchers knew Facebook creates interest profiles based on each user’s activities, but the new study finds this process doesn’t account for the context of these activities.

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The UCI Paul Merage School of Business is pleased to present the second annual Black Management Association (BMA) Conference on April 30, 2022, at the Merage School auditorium. This year's theme is Wealth for a Digitally Driven World, and will feature keynote speakers Daryl J. Carter, chairman and CEO at Avanth Capital Management LLC and Maya Watson, head of global marketing at Clubhouse.

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In-vitro fertilization (IVF) clinics that offer money-back guarantees (MBGs) for their services achieve a higher live-birth success rate with less aggressive treatments than clinics that do not provide money-back guarantees.

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An agribusiness professor at the W. P. Carey School of Business at Arizona State University explains the factors causing prices to go up at the grocery store, and why the worst may not be behind us just yet.

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A recent report by a company that specializes in information technology services predicted social commerce worldwide will grow into a $1.2 trillion business by 2025. We talked to Pei-yu Sharon Chen about how realistic this prediction is. Chen is the chair and professor in the Department of Information Systems and co-director of the Actionable Analytics Lab in the W. P. Carey School of Business at Arizona State University.

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By: Bill Wellock | Published: March 10, 2022 | 9:53 am | SHARE: The first COVID cases in the United States were confirmed in early 2020. Since then, the pandemic has raised questions about health care, education, civil rights and responsibilities and more.Florida State University experts are available to talk about the effort to develop vaccines and treatments for COVID-19 and the effects of the pandemic on the hospitality industry.

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Salt Lake County’s housing shortage and high home prices have led to the “tightest” apartment market in the county’s history, according to research released today by the Kem C. Gardner Policy Institute.

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Don't miss these articles in our Staff Picks channel

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Working a nontraditional schedule, and checking in at all hours of the day, night and weekends, is not necessarily beneficial for the 21st-century workforce, according to new Cornell University research.

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The Woody and Gayle Hunt Family Foundation and the Aspen Institute Latinos and Society Program announced that Texas Tech University Health Sciences Center El Paso’s Veronique Masterson received the Woody and Gayle Hunt Aspen Institute Fellowship. Masterson serves as assistant vice president for marketing and communications with the Office of Institutional Advancement at TTUHSC El Paso. The university is the only health sciences center on the U.S.-Mexico border designated as a Title V Hispanic-Serving Institution.

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Whether they’re getting a new shirt, a new computer, or taking a trip, people derive less “purchase happiness” from buying things when they feel financial stress, research from Duke University’s Fuqua School of Business shows.

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Expert sources for your Ukraine-Russia conflict stories

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Johns Hopkins Carey Business School has extended its accreditation through AACSB International (AACSB) for another five years. AACSB is the world’s largest business education alliance. Accreditation through AACSB is considered a hallmark of excellence and associated with achieving the highest standards in business education.

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Americans spend an average of four hours per day listening to audio either on headphones or on speakers, but there are major differences in the psychological effects between the two mediums. Headphones have a much more powerful impact on listeners’ perceptions, judgments and behaviors.

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Paying thousands of dollars to advertise on television is a huge proposition – never more so than for the Super Bowl, for which 30-second TV spots this year will cost advertisers as much as $6.5 million. Contrary to Super Bowl advertisements, which are some of the most high-profile commercials, new Cornell University research shows nearly a third of TV ads play to empty rooms.

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Before coming to the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Today a teaching professor of marketing, she remains in tune with the latest in advertising and marketing trends. We asked what she expects to see this Super Bowl Sunday, the biggest day of the year in advertising.

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New research from Washington University in St. Louis is shedding light on how slant — the extremeness of the message — and consistency with the candidate’s primary campaign messaging in national television advertisements affected voter behavior during the 2016 presidential election.

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This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the Indiana University Kelley School of Business.

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From the San Francisco 49ers’ home Levi’s Stadium to Seattle’s Climate Pledge Arena—sponsored by Amazon—corporate sponsorship is a major element of the professional sports industry. But how do these sponsorship decisions affect stock returns for the partnering firms?

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In the first comprehensive study investigating the initial adoption and continuance intention of delivery services during a pandemic, Cara Wang, an associate professor at Rensselaer Polytechnic Institute, found that over 90% of people who use delivery services will likely revert back to their original way of shopping.

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Here are some of the latest articles we've posted in the Behavioral Science channel.

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A rose by any other name may smell as sweet, but a chocolate chip cookie labeled “consumer complaint” won’t taste as good as the exact same product described as “new and improved,” a new study suggests.

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A new collaborative study finds that roughly only a third of major online grocery products surveyed contain required food labeling information. The researchers from Tufts and NYU advocate for improved labeling practices to support consumer decision making and public health.

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Marketing researchers have identified the combination of characteristics that make people “like” images on the social media platform Instagram. For example, the visual complexity of images has a significant effect on whether viewers choose to engage with a social media post.

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In the wake of COVID-19, sport brands that post frequent and transparent responses focused on fostering a sense of togetherness in their communities are more likely to instill feelings in their fans of hope and security, according to a new study by the University of Georgia.

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A new study from the University of Notre Dame documents the role of advertising to help explain satellite operators’ continued success.