Survival of the Fittest: Marketing Expert Anticipates More Diverse Products Online but Sparse Shelves in Brick-and-Mortar Stores
Kansas State UniversityThe projected sharp, across-the-board price increases over the next five to eight months mean fewer consumers for many brick-and-mortar and online retailers. With limited monies up for grabs, an electronic marketing professor predicts likely changes that consumers will see both in-store and online.