Feature Channels: Marketing

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People who are “secure” in interpersonal settings are most likely to engage in social projection (making choices on behalf of others based on their own preferences). Those who are “anxious” are less likely to assume that others share their preferences and less likely to make choices for others based on their personal attitudes.

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A University of Kentucky faculty member is looking into explanations for why prices for consumers don't always come back down the way we may think they should.

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McCombs School of Business Dean Jay Hartzell has appointed Raji Srinivasan as the school’s first associate dean for diversity and inclusion, effective July 1, 2018. The search process included multiple engagements with faculty, staff, and students across the university who provided valuable insight and feedback that assisted in selection of this pivotal role.

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With some 900 brewers up and down the state, more CSU campuses are preparing students to work in this rapidly growing field.

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The award is in memory of a Medill associate professor who was a leader in audio journalism and a member of NAHJ. It will recognize Latinx and Hispanic audio and video journalists who bring light to issues that affect Latinx and Hispanic communities.

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If Americans fulfilled their java urges the same way they carefully shopped for groceries, they would visit five to seven various chain coffee shops regularly — for a blend of different categories. In fact, it turns out that grocery categories such as dessert toppings, motor oil, candles and refrigerated ethnic foods were some of the leading products that lure customers to separate stores.

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The fourth annual, “Road to Reinvention: Leadership in the Digital Age,” conference, hosted by the Center for Digital Transformation (CDT) at UCI’s Paul Merage School of Business

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Current signs indicate that most U.S. housing markets are approaching a peak in the real estate cycle, but there’s little evidence to suggest prices will plummet as they have in the past, according to the latest national index produced by FAU and FIU faculty.

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A new summer learning recruitment guide offers guidance and detailed templates that districts and others can use to interest children and families in these programs and encourage their participation.

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UVA Darden Professor Rajkumar Venkatesan explains that in order for companies to really leverage customer engagement, companies and researchers need to study the buying journey in new ways.

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As Illinois voters prepare for state primary races March 20, DePaul University faculty experts are available to provide insight and commentary. Their expertise includes self-funded campaigns, the influence of national politics on local races, endorsements, changes in political communication, ethical leadership, the role of social media, and political marketing.

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What could a "gas station of the future" look like? What services does it offer? Which fuels can be refueled there and where do they come from? Possible answers to these questions can be found at the stand of the of Swiss Oil Industry Association (Erdöl-Vereinigung) at the Geneva Motor Show. The stand in Hall 6 is run in cooperation with Empa and Hyundai.

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New research co-authored by Berkeley Haas Assoc. Prof. Clayton Critcher finds that adding the required "I approve this message" tagline to negative campaign ads makes them more credible.

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The midterm election may signal more than a change of direction in Washington, said Dianne Bystrom, director of Iowa State’s Carrie Chapman Catt Center for Women and Politics. It also may determine if 2016 was an anomaly or the new norm for future elections.

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Need an expert in a hurry? Need to pitch an expert in a hurry? Find experts and manage your experts in the Newswise Expert Directory. Our database of experts is growing daily. Search by institution, name, subject, keywords, and place.

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For decades, the conventional wisdom has been that people living in food deserts—defined as areas lacking in supermarkets with fresh produce and other nutritious items—have little choice but to buy unhealthy food at drugstores or convenience stores. But the data tell a different story.

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Researchers from Queen’s University Belfast, in collaboration the University of Manchester and the University of Gothenburg (Sweden), have uncovered new evidence to suggest that the Sicilian mafia arose to notoriety in the 1800s in response to the public demand for citrus fruits.

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New research out of Binghamton University, State University of New York suggests that instead of just spending to get that top spot, advertisers should be considering other factors as well to ensure they are getting the best results from their sponsored search advertising campaigns.

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Valentine’s spending looks to enjoy a similar boost as seen with the 2017 holiday season, the most since the Great Recession of 2009. Strong indicators include a roaring stock market, low unemployment and high consumer confidence.

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A CSU Fullerton marketing professor says “retail rage” is real — and buyers are angrier than ever. An upside to this fury may be job opportunities in brand management.

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The Race in the Marketplace (RIM) Research Network will focus its efforts on filling the void of scholarly research on race in marketing to impact public policy and nonprofit advocacy decisions worldwide.

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If you shop online or swipe a credit or debit card when out to eat, you’ve likely received a notice your personal information was compromised in a data breach. And if you’re like most consumers, chances are you did nothing in response, says an Iowa State University researcher.

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Local retailers should find ways to get involved in the community to help boost business, according to a UAB study.

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If you own Bitcoin or want to invest in the mercurial digital currency, which soared to more than $19,000 before plunging in value, watch out, a Rutgers University–New Brunswick professor says. Security and privacy issues, not to mention the possibility of a Bitcoin market crash, should give you pause for concern, according to Janne Lindqvist, an assistant professor in the Department of Electrical and Computer Engineering in the School of Engineering.

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Researchers have uncovered territorial reactions when consumers feel psychological ownership of products that don’t technically belong to them, and marketers should take care not to offend such customers.

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Many consumers have found a way to cope with the knowledge that products they like have been made unethically: They simply forget they ever knew it.

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A new report from the Bureau of Labor Statistics spotlights what are likely to be the fastest growing occupations between now and 2026 across the United States.

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This is the sequel to last month’s piece on corporate innovation: “Corporate Innovation: How to Find the Next Big Thing,” which explores how corporations can systematically identify innovative new ideas to drive organic growth. Here we’ll walk through funding and executing your innovation ideas.

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Humboldt State-based Small Business Development Center Expanding with $1.3 Million Grant

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Frequent payments can make consumers feel better about the benefits they are receiving from their purchase. More frequent payments can help people appreciate recurring pleasures and increase the likelihood of purchasing. The findings has implications for merchants and nonprofits.

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UC Riverside business professor says concrete vocabulary can build trust among analysts.

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Moshe the Mensch has had five very busy years. The plush toy — created by University of Virginia Darden School of Business graduate Neal Hoffman (MBA ’05) in 2012 is the centerpiece of the line of Mensch on a Bench toys that Hoffman designed after his Jewish children asked for an Elf on the Shelf Christmas-themed toy.

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UVA Darden Adjunct Lecturer Alex Cowan discusses how corporations can identify disruptive new ideas that drive organic growth and keep organizations relevant in this era of change. The first of two parts, this installment details how to find “the next big thing.”

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Ads for the latest toy or gadget captivate kids and pin parents between tight budgets and the desire to fulfill their children's wishes. Dr. Jennifer Caudle offers tips on helping to limit those wish lists and on reminding children this is also the season for giving.

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The Solar Energy Research Institute of Singapore (SERIS) at the National University of Singapore (NUS) has reached a new cell efficiency milestone in the development of its low-cost screen-printed bifacial monoPoly silicon solar cell technology, recording an average cell efficiency of 21.5% in pilot-scale production using commercially available large-area Cz-Si wafers.

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Shoppers increasingly consult online reviews before making holiday purchases. But how do they decide which reviewers to trust? Recently published research from the Indiana University Kelley School of Business at IUPUI shows that consumer trust in online reviews is influenced by spelling errors and typos. But how much those errors influence each consumer depends on the type of error and that consumer's general tendency to trust others.

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New research from the University of Notre Dame examines the impact of major life events, on social network evolution, which, the study shows, has important implications for business practices, such as in marketing.

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The public has growing expectations for business to address pressing social needs, and the world of instantaneous communication has empowered all of a company’s stakeholders to be 24/7 auditors. This post begins the conversation the late Professor James Rubin and co-author Barie Carmichael explored in their forthcoming book, Reset: Business and Society in the New Social Landscape.

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University of Washington engineers have developed the first 3-D printed plastic objects that can connect to other devices via WiFi without using any electronics, including a laundry bottle that can detect when soap is running low and automatically order more.