Feature Channels: Marketing

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Retailers didn't realize offering different prices to consumers actually could backfire — until researchers from Washington University in St. Louis, UCLA and Alibaba had the data to show it. Using data from 100 million Alibaba customers who shopped at 11,000 retailers over 1 month in 2016, the researchers looked at consumers who left products — carrying special price promotions — untouched in their online shopping carts for more than 24 hours. The results were surprising.

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Start-Up Alley, now bigger and better than ever, is where you can meet one-on-one with a leading group of future-forward entrepreneurs developing some of the most innovative products and solutions in the food science industry.

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Gulf Coast communities now have a new way to access coastal and ocean information about the Gulf of Mexico thanks to a new website developed by the Gulf of Mexico Coastal Ocean Observing System (GCOOS).

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How will Amazon’s acquisition of Whole Foods — a strong brand whose momentum faltered in recent years — play out in stores and on the balance sheet?

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Which is more important for a 'Big Game' ad - to be entertaining or inspirational? What's at risk?

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Like many Americans, Kimberly Whitler will tune into this Sunday’s Super Bowl not just for the game, but for the ads. While the New England Patriots and the Los Angeles Rams duke it out on the field, major companies will compete to see who can make the most of the priciest advertising slots in television.

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The AAE Launched a New Campaign Pilot That Stresses the Importance of Saving Natural Teeth and Seeking Care Offered by Dental Specialists Known as Endodontists.

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Baylor University advertising and marketing expert says television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to a wise strategy.

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A University of Delaware professor has researched the impact and psychology behind of "brand identities." She found that consumers perform better and feel more confident when they use items with company logos or messaging.

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Media advisory: To contact corresponding study author Scott E. Hadland, M.D., M.P.H., M.S., email Jenny Eriksen at [email protected]. The full study, invited commentary and a summary podcast are linked to this news release and a visual abstract is below.

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New research from the University of Notre Dame shows that people who share money from a joint account are less likely to wastefully spend for fear of having to justify the expenses.

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Using a series of auctions in which people were paid to close their accounts for as little as one day or as long as one year, a new study finds that Facebook users would require an average of more than $1,000 to deactivate their account for one year.

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The introduction of plain tobacco packaging led to an increase in the price of leading products, according to new research from the University of Stirling.

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A new study by a Cornell University marketing expert upends that assumption. And it offers new insights into optimal resource allocation at health care nonprofits not only in low- and middle-income countries but also in higher-income countries.

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Fentanyl, a powerful synthetic opioid implicated in nearly 29,000 overdose deaths in the United States last year, most likely spread because of heroin and prescription pill shortages, and also because it was cheaper for drug wholesalers than heroin, according to a report on illicit US drug markets by researchers at UC San Francisco.

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Atlanta-based company Sock Fancy – an online sock-subscription provider (sockfancy.com) that was listed on this year’s University of Georgia Alumni Association Bulldog 100 list – has been preparing for this shopping period since the end of September.

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Online shopping platforms have changed the way we shop for everything from household items to holiday gifts. The success of an online platform depends on its ability to pair buyers and sellers and remove low-quality sellers, according to new Iowa State University research.

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AAE announces it has received 15 MarCom Awards — its most awards in a single year to date — recognizing outstanding achievement by creative professionals involved in the concept, design and production of marketing and communication materials.

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Speaking to the Retail & Luxury Goods Club at Darden , Coach Divisional Vice President of North America Retail Finance Beth McCann (MBA ‘08) led students through the ups and downs of the company’s recent history to its current position of positive sales momentum and expanding product lines.

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Amid an expected stronger year for holiday shopping, some traditional retailers are partnering with Silicon Valley tech companies to create strategies that they hope will draw consumers into stores during this season and beyond.

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After creating an app that helps users book a hotel room or redeem loyalty points, they need to figure out how well the app works – and how it stacks up against competitors. When a customer writes an indignant online review saying “I can’t scroll right!” and gives the app only one star, developers must fix the problem, and fast.

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Appointment of new CMO to Mount Sinai Health System

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Researchers from the University of Portsmouth have devised a new method to rank hotels more accurately. The new method will help hotel operators to maximise their revenue by providing more information on the areas that customers care about. Customers also benefit from a more accurate and trusted rating of a hotel’s performance.

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The USC Annenberg Center for Public Relations' annual Relevance Report is a collection of essays from professionals and academics that identify emerging issues, examine current strategies and forecast future trends. Contributions in the 2019 collection include thought pieces on healthcare technology, retailing, brands, inclusion and diversity, and the future of business communication.

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Several programs within the McCombs School of Business have received STEM designation.

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Firms are constantly developing new products to stay competitive in a global marketplace. A successful product takes the right combination of innovation and marketing. New research shows firms with high levels of marketing capabilities enhanced profits.

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Nearly all smartphone and tablet apps targeted at toddlers and preschoolers have commercial content, often using "manipulative and disruptive" advertising methods, reports a study in the Journal of Developmental & Behavioral Pediatrics, the official journal of the Society for Developmental and Behavioral Pediatrics. The journal is published in the Lippincott portfolio by Wolters Kluwer.

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Child consumer advocacy groups, led by Campaign for a Commercial Free Childhood, plan to file a complaint with the Federal Trade Commission about the study’s findings.

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Millions of dollars are spent on political ads, but does it pay off on Election Day? According to a study of the 2016 Iowa caucuses, candidates who spent more on TV ads generally received more support, but this does not suggest a candidate can buy an election.

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Donovan J. Greening balances the demands of running a full-service digital marketing agency and being a full-time student.

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One-on-one conversations a powerful marketing tool, ASU researcher finds

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Kansas home prices should rise by 6.3 percent next year according to the 2019 Kansas Housing Forecast published by the Wichita State University Center for Real Estate.

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Students gain social media experience by networking with peers, professionals and companies through interactive ecosystem.

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Research finds asking consumers to "round up" their purchases to the nearest dollar is the best way to solicit donations.

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New Notre Dame research shows digital content platforms can increase traffic to their websites from social media and boost digital ad profits by at least 8 percent, simply by aligning their posting schedules with target audiences’ sleep-wake cycles.

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ASU study shows the difference one calorie can make when it comes to influencing shoppers' health perceptions of 100 calorie mini packs

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Foxconn recruiters will be at UW-Milwaukee to recruit students for internships and co-ops and members of the general public for full-time jobs.

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The demise of several big box and department stores was inevitable given the changing retail landscape, but a team of Iowa State University researchers says there is opportunity for retailers.